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Financial Risk Analysis And Prevention Research Of Huya's Merger With Douyu

Posted on:2022-03-24Degree:MasterType:Thesis
Country:ChinaCandidate:J Y QiuFull Text:PDF
GTID:2518306527975569Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Enterprise mergers and acquisitions first appeared from western capitalist countries,which belonged to the way of foreign investment and operation.Under the huge background of the sustained and healthy development of my country's commodity economy,mergers and acquisitions have officially realized the transformation and upgrading from low-level management to high-level management.Western capital markets have experienced five heydays and climaxes of mergers and acquisitions.At each stage,corporate mergers and acquisitions will play a very important role in the optimization and allocation of corporate resources,and the optimization and reorganization of enterprises.Therefore,from the perspective of western capitalist countries,corporate mergers and acquisitions are gradually becoming an important way for companies to enter international strategies.Although Internet online live broadcast companies are part of the emerging technology industry,due to the formation of the Internet online live broadcast service market in my country in recent years,the growth rate of the number of users has slowed down and the income generation capacity is weak,resulting in a decline in the number of large Internet online live broadcast service companies.With meager profits and even surpluses in the event of a loss,the industry is still eager to find a new way to help it out of its predicament.At the same time,the Internet industry also has light assets and high efficiency.Especially in this era of technological progress,with the continuous development of Internet informatics,how can we achieve the effect of turning losses into profits and improving the overall strength of the Internet attracts the attention of many Chinese Internet live video companies,so as to transform and upgrade.Through consulting and collecting data and information in a large number of cases,this article hopes to find out the problems in the Huyayu M&A activities led by Tencent,as well as related preventive measures related to M&A risks,and conduct in-depth analysis and research on the problems faced by Tencent.During the entire M&A case of Huya Douyu,the focus is to study and analyze the market background of both parties to the merger,formulate and select merger strategies,key factors for merger success,and propose measures to prevent risks.I hope to use this as an analysis to deconstruct the reasons and possible risks of mergers and acquisitions,and to lay a solid foundation for in-depth research in the future.
Keywords/Search Tags:live webcast, Internet companies, mergers and acquisitions, financial risks of mergers and acquisitions
PDF Full Text Request
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