Research On H5 News Practice And Development Strategy

Today,when media technology is highly developed,the media can use more and more expressions when they report on news.H5 is a tool for visual display in a broad sense and has been widely used in various fields.In the mobile Internet environment,H5 news has gradually become an important way for traditional media to innovate news reports.Compared with the traditional media text reports,H5 news expressions have inherent advantages,which can deepen the reader's understanding and understanding of news information,and facilitate readers to absorb text content.It can display information by text or chart alone,and can also integrate video,vr technology,etc.to display information.Since its inception,H5 news products have been favored by news creators because of their convenient communication,wide application and strong interaction.They have become a form of news display that all major media will choose in relevant reports.Between 2016 and 2017,a large number of classic H5 news works emerged throughout the country.These news works are novel and interactive,and have won a large number of readers.H5 is not only a new form of technical expression,but more importantly,it expands the coverage of news coverage and enhances the breadth and influence of news dissemination.With its continuous development,many new problems emerged in the development of H5 News also restrict its maximization of communication effects.In the context of new media and new technologies,how to improve the effectiveness of H5 news in the process of communication has become the focus of everyone's attention.As a new form of news expression,H5 news products are innovative in form and have research value.However,there are only a handful of relevant researches on H5 news online.This article starts with the related concepts of H5 news products,introduces what is H5,what is H5 news products,let readers understand the related concepts of H5 news products,and then through the excellent H5 news works produced by various news units in recent years.The case is analyzed in depth,and the characteristics of H5 news products in visual performance,form and user participation are proposed.At the same time,this article takes the application of excellent H5 news works during the two sessions in 2018 as an example,from the sample presentation,the interpretation of the content of the report,the style characteristics of the news products,and finally analyzes the dissemination through questionnaires.The possible constraints on the effect,the homogenization of H5 news products encountered in the process of communication,the form is greater than the content,excessive pursuit of news entertainment and other issues.In response to these questions,the content of the news is returned to the news itself,social interaction is strengthened,originality is emphasized,new technologies are actively embraced,and innovative strategies such as creative talents are emphasized.The research methods used in this paper are content analysis,case analysis and questionnaire survey.Among them,the case analysis method is the main research method of this paper.The article conducts an in-depth analysis of H5 news product related cases,interprets H5 news related content,spy on its practice in content creation,analyzes its shortcomings,and proposes the author H5 news products are thinking about communication to promote the further development of H5 news in practice.