Creation And Acceptance Of Creative Food Short Video

With the popularity of mobile intelligent terminals and the rapid development of the Internet,many non-traditional industries have emerged rapidly.Short video is a product of hardware development and progress of the times.Its appearance not only caters to the viewing habits of the audience,but also penetrates into the daily life of the audience.The short video industry has grown and occupied a huge market share in just a few years,and has developed into a video type that involves fashion,beauty,education,emotion,food and many other industries.The development and advancement of the media has spawned new visual forms and stimulated changes in the needs of the audience.In order to further meet the diverse needs of the audience,the related fields are further subdivided.Creative food gourmet short video is an important branch of the food short video field,with its unique charm in the short video boom.This article selects two representative cases-"Office Xiao Ye" and "Wild Food Xiao Ge"(hereinafter referred to as " Xiaoye " and " Xiaoge ").They didn't start to operate from the media when the short video was just emerging,but they joined the creative team when the short video industry entered a boom stage.Creative short food videos quickly accumulated a large number of fans by relying on the unique appeal of content.The number of fans has exceeded one million in a short time.When the development of many creators began to touch the ceiling,what is the unique appeal of Xiaoye and Xiaoge's short videos to make themselves stand out? Author refer to this unique “attraction” as creative.What creative elements are added to the video of Xiaoye and Xiaoge to distinguish them from other food short videos? How do these unique ideas fit the aesthetic and emotional needs of the audience? Does it also satisfy other fantasies of the audience? These are the core issues of this paper.The research mainly focuses on the creation and acceptance of creative food short videos.The paper highlighted the special residence of creative food short videos by comparing the development characteristics of traditional food programs with the creative food short video.By referring to the narrative method,the short frame content is analyzed and framed,and the image narrative method in the video is researched and summarized,finally,the creative principle of the creative food short video is obtained,to provide some valuable practical experience summaries for future creators.With the improvement of the economic level,the basic physiological needs have been solved for the vast majority of people,and the demand structure of the audience has changed.Nowadays,people's needs are mostly derived from the spiritual world,such as psychological and emotional needs,which is different from the material world.Through the questionnaire survey method,the paper collects the audience's understanding and opinions on the food short video,and uses the theory and analysis to analyze the reasons and influences of the audience's short video acceptance behavior.Finally,the article returns to the starting point of the study,summarizes the results of the study and puts forward some valuable thinking,while enriching the theory of food short video research,it also puts forward some valuable reference opinions for the industry.This paper chooses the videos transmitted by Xiaoye and Xiaoge on the Weibo platform as the main research object,and explore the narrative characteristics of video and audience acceptance by useing text analysis and questionnaire survey.The article is divided into four parts.First of all,the introduction part mainly introduces the background,research purpose and significance,literature review and research methods of the article.The second part is mainly toresearch the creation of video content,through comparative analysis and reference to the method of image narratology to explore the specific way of creative short food video to meet the emotional needs of young people,making it stand out from the short video ocean,to sum up the success of the short video of creative cuisine.The third part is the audience research,analyze the data of the audience survey using the theory of satisfaction and satisfaction.The research results will also provide some application value for the development of short video of creative food.The research found that the development of short video of creative cuisine is ultimately aimed at meeting the individual needs of the audience.The addition of a series of personalized elements provides users with the possibility to meet their needs.The creative short food video meets the audience's aesthetic and learning needs.At the same time,the video also fills the audience's emotional absenteeism in real life through “unusual” scene selection and storyline setting.In addition,the attraction of the Xiaoye series video is not in the form of presentation,but in the way of life and attitude conveyed in the video,providing a channel for the audience to transfer emotions.Although the research on mobile short video has increased year by year in recent years,it is mainly concentrated in several aspects such as product form,production background and production status.From the emotional point of view as a starting point to study food short video is still relatively few,so this article on the creation and acceptance of the food short video,on the one hand to make up for the lack of relevant research,on the other hand to the practitioners in the short video market to provide a certain reference.