Research On The Narrative And Representation Of Rural Images In Short Video

Currently,the short video industry is developing rapidly.There are more and more rural themes appearing in the short videos.What are the characteristics of the narrative of the village image in the short video? How does the village image complete the production and communication of meaning in the representation system? What are the problems in the narrative process? These are all issues that need to be resolvedThis article will focus on the above three issues and conduct a narrative and representation study of the rural image in the short video.By choosing Kuaishou and Watermelon as the research target platform,the video works released by 8 short video bloggers throughout 2019 are selected as research samples,and further text analysis of the video content with the highest monthly praise is found The rural image in the short video mainly focuses on the rural group image,the local cultural image and the rural landscape.Specifically,it is also represented as food production,vocational skills,and documentary video content.This article also explores how the narrative and representation of the village image in the short video is from the aspects of story,visual narrative,spatial text narrative,and symbolic representation.From the aspect of story,the authenticity of the content of the story and the flexibility of the story strategy enable the narrative of the village image to be successfully completed.In terms of vision,the introduction of interpersonal meaning into the narrative of the rural image not only explains the perspective and sight of the short video bloggers to guide the audience's attention and focus on the content in the short video.At the same time,it also explains what kind of emotional intervention the audience uses to interpret the rural image in the short video,so as to achieve the visual narrative process of the rural image.In terms of space,the spatial narrative of the rural image is completed by explaining the dialectical relationship between the rural image and the space and the construction method of the spatial text.In terms of symbolic representation,it is through the representation system of symbols to explain the production and communication of the symbolic meaning of rural images.Finally,it analyzes the problems and causes of the village image in the narrative and representation of the short video,and puts forward corresponding strategies and suggestions for the problems.In view of the serious homogenization of the rural image in the narrative and representation process,malicious exposure of the privacy of others,and the spread of "stigmatization",this article also puts forward corresponding suggestions on increasing content innovation and platform supervision.