Research On The Development Strategy Of Qingdao (QD) TV Station Under The Background Of Media Integration

In recent years,with the gradual establishment and improvement of the network of radio and television in the country,TV programs have become an important source of entertainment and information in the daily life of Chinese residents.Radio and television occupy the center of the living room in people's life and become an important topic of discussion for residents after dinner.However,in the era of smart phones,mobile Internet has gradually replaced TV and computer with the small screen of mobile phones,and the media industry has undergone tremendous changes.The TV industry needs to reposition itself.At the same time,the TV industry itself is also facing fierce internal competition.Some of the TV industry's leaders have embarked on an innovative path of multi-media connectivity and win-win cooperation.However,other traditional TV media are stuck to the border,lack of innovation,and constantly declining.The new technology trend and development mode will not fall,but will have a subversive impact on the traditional media industry.This paper studies the development strategy of QD TV station under the background of media integration,and puts forward specific improvement measures for the optimization of its development strategy by analyzing the outstanding problems QD TV station faces and its strategic development environment.QD TV station itself has a considerable advantage in content production,and has a wide range of information channels and audience groups in QD city.However,with the development of new technology,people's information dependence on traditional TV is gradually decreasing,and new media are occupying a high profit area.QD TV station is facing problems such as lack of talents,lack of innovation and single profit model.To solve these problems,we should not follow the old closed and conservative path,but embrace the new technology and new environment with an open mind,take advantage of our own advantages,and actively approach the new media field.At the same time,we should also take this opportunity to improve the team's innovation ability and realize the diversification of profit model.