Research On The Communication Strategy Of CCTV Public Quest Man-Seeking Program "Waiting For Me"

Under the influence of consumerism and traffic economy,the media's pan-entertainment led to the implementation of media social responsibility and the lack of sense of responsibility.Although some programs will yield considerable economic benefits in the short term,due to the shallow content of the content and the aesthetic fatigue of the plot,these programs are often replaced by new programs and gradually faded away by the audience.The relationship between the media platform and the media product is mutual.The media products produced by the platform with strong strength and influence are often better accepted by the audience,achieving better ratings and communication effects.At the same time,excellent Media products that meet the needs of the masses can also better enhance the influence of the media platform.The appearance of "Waiting for Me" has opened up a new vision of China's public welfare programs,aiming at realizing the common people's dream of seeking people,aiming at helping the help-seekers as well as satisfying the emotional needs of the various segments of society.The program uses different expressions to express the true feelings,and presents different life stories in the expression of different stories,which evokes the return to the true feelings between people,shows people's adherence to traditional morality,and spreads the correct concept of value paradox.After the program was broadcast,it received widespread attention from the industry and a wide audience.Based on the research on the social value of public welfare programs,this paper deeply analyzes the communication strategy of “Waiting for Me” and analyzes the social influence and social value realized and achieved by the program;trying to study the TV program content used in the program.Analyze and disseminate techniques,grasp the communication strategy and social value of the program,and provide some experience for how to effectively implement the social responsibility of the TV program.This paper mainly discusses the following aspects: The first chapter sorts out the development of China's public welfare programs,clarifies the development history and program characteristics of public welfare programs,and assists in the further study of the "Waiting for Me" program.The second chapter conducts a comprehensive analysis and research on the "Waiting for Me" program,and combines relevant theories to deeply understand the characteristics of the program,the content of the program,the mode of communication,and the audience of the program.Through the analysis of the characteristics of the program and the intention of the program,the card can be used for reference.The content of the third chapter is based on the previous analysis of the program to summarize the communication strategy adopted by the program.The fourth chapter analyzes the social value of the program.A good program is not a short-lived bloom,but a value and influence on the audience and the society,and what kind of positive impact on similar programs.On the basis of this analysis,we will further promote the righteousness of the media industry to take social responsibility and create social value,and continue to meet the growing needs of the people of the new era for a better life.