Research On We Chat Public Accounts Of The Mainstream Financial Media,Economic Obsrver & National Business Daily As Examples

In today's China,WeChat as a tool for information dissemination and promotion of new information platform,with its strong mobility and dissemination of unique objects,has become a news website,BBS,micro-blog and other major media,information and public opinion generation platform.WeChat has a wide range of impact on all aspects of personal and social life,rooted in the WeChat public number is no exception.In the era of all media,with the rapid development of new media technology,WeChat public number has become an important tool for the media to publish information and positions,but also naturally become an important channel for people to obtain information.According to the "Economic Observer" and the "National Business Daily" two mainstream financial media WeChat public,for example,from 2017 February,WeChat issued two public reports,as the research sample,and detailed statistics and sorting out a research report.Analysis of the internal operating condition--the development idea and the operation mechanism of the WeChat public number;samples were analyzed in detail content--report theme analysis,genre analysis,reporting analysis reports,news reports,the amount of reading and analysis of audience satisfaction analysis etc.Through the analysis and research,the author found that there are still many deficiencies in the mainstream financial media in WeChat news reports,such as the title,content layout and audience interaction.The author suggests that the mainstream financial media,WeChat public should establish a sound operational mechanism,improve the performance appraisal system,to stimulate the enthusiasm of operators;establishing new media innovation incentive mechanism,to encourage the spirit of innovation;new media team construction and personnel training etc..I hope that China's mainstream financial media WeChat public numbers to learn,to achieve development and improvement.