Feasibility Study On Cloud Publishling Of Special Focus In New Media Environment

The new media environment not only brings impact to the development of traditional paper media,but also provides opportunities.Paper media readers' attention has been shifted,the way of obtaining content has changed,and their reading habits are gradually changing.Readers have higher requirements on the quality and quantity of content,which promotes the transformation and upgrading of paper media.As an outstanding representative of abstract journals,Special Focus has a high social awareness and a good market circulation.Under the current new media environment,its circulation has dropped from 4.31 million to less than 2 million,and its marketing has been significantly affected.In order to keep pace with the times,many journals are scrambling to explore the way of digital transformation and launch digital edition to broaden revenue channels.However,Pay Special Attention still walks on the "one leg" of paper publishing under the situation of traditional paper publishing industry development,which reflects the deficiency of digital exploration.Cloud publishing,which is supported by cloud computing and still belongs to digital publishing in essence,can achieve the three goals of "no inventory,no return,no arrears" in the whole publishing media industry,so as to help publishing houses achieve better digital development.With the help of cloud publishing platform,publishing houses can make up for the inherent shortcomings of paper publications.On the basis of realizing cloud editing,cloud publishing and other contents,publishing houses have become masters of their own digital publishing.Readers will also have a higher degree of freedom and convenience of reading,and get a better reading experience.Therefore,the development of cloud publishing will have a two-way beneficial effect on publishing houses and readers.At present,Special Focus has the momentum of transformation.At present,the technical and equipment conditions for cloud publishing,as well as the new media environment conditions and political,economic and social conditions are relatively mature.The audience of Special Focus also has a certain acceptance basis for cloud publishing.Cloud publishing of Special Focus has certain feasibility.