The Research Of Financial Early Warning Of Huayi Brothers Media Corporation

Chinese media enterprises have been offered great opportunities and together face challenges since China's rapid development in economic globalization.It is universally known that China's economy has grown so fast in our modren society.Chinese cultural and media enterprises,as an important part of the tertiary industry,have received more and more attention.As an emerging industry,not only the business mode of enterprises is more and more diversified,but also the consumer group is more extensive.At the same time,the government has also issued various favorable policies to promote its development.Huayi brothers media company is the leading enterprise in the media industry.However,there exists many sorts of risks though it has been accompanied by seemingly good developments.Starting with certain media cases in financial early warning research,and then according to financial early warning theory,we begin our research.First of all,from the review of domestic and foreign relevant research of financial early warning theory,which shows not only financial risk from company but also model that is widely used in media industry.From cultural media enterprise we analyse its overall characteristics,and through introducing into suitable culture media industry warning alarm limit standard,enterprise's financial early warning model,we can specificly analyse Huayi Brothers Media Corporation.From its current financial position and financial risk early warning situation,by building univariate and multivariate model step by step,we can test the validity of the model,thus,the reason of the company was in financial trouble can be analysed.Finally,according to the characteristics and analysis of cultural media enterprises,the feasible financial crisis prevention measures for cultural media enterprises are proposed.As a listed cultural media company in mainland China,Huayi Brothers Media Corporation can be one of the best representative company in media industry.To study its financial risk early warning can refelect all the other media companies situations.Thus,according to the characteristics of the culture media enterprises,combined with the case,we seleceively analyse enterprise's financially troubled reasons and offer efficientfinancial crisis prevention countermeasures conformed to the requirements,helping Huayi Brothers Media Corporation in financial risk,and take relevant measures to prevent enterprise in financial trouble and make the enterprise of production and operation more effective.At the same time,it also provides guiding opinions and suggestions for cultural and media related enterprises to promote better development of China's media industry.