The Construction And Subversion Of The Celebrity Hypothesis

With the rapid development of China's entertainment industry,it is a shortcut for brokerage companies to create character who is loved by fans.Star can rapidly by means of "hype character setting" get attention and a large number of fans.The phenomenon of"character building" and "character collapse" of stars is rarely interpreted in the field of journalism and communication.This paper analyzes the reasons and characteristics of the repeated collapse of the character-set of stars in recent years,understands the subjective initiative of the fans from the perspective of Fiske's mass culture theory,and analyzes the way fans change from the establishment of the star to the attitude of the collapse and the way to get pleasure,and the practical significance of the behavior.In order to understand the behavior of fans towards celebrities and the way to get pleasure,this paper will use in-depth interviews,case studies and text analysis to sort out the behavior patterns of fans in different situations based on the relevant theories of communication,sociology and psychology,focusing on the changes of fans in the process of establishment and collapse of celebrities,and analyzing their emotional changes.Models of change and behavior.The introduction mainly introduces the research background,research significance,research methods and other aspects,and sorts out the existing theoretical research on celebrity and mass culture in China.The thesis consists of six chapters.The first chapter analyzes the status quo of celebrity design in the entertainment circle,including three aspects:concept,setting mode and fan acceptance type.The second chapter of the thesis elaborates on the construction behavior of celebrity personhood by means of cross-text shaping of mass media,which mainly includes four channels,namely film and television works,reality shows,news reports and micro blogs.This chapter also analyzes the reasons for the establishment of star staff.The third chapter analyzes the active participation behavior of fans to stars,including reader fans and producer fans.In the fourth chapter,the author analyzes the typical collapse phenomenon of celebrity design and summarizes the resistance behavior of fans against the collapse of celebrity design.This chapter makes statistics on the text data of zhai tianlin's microblog comments,interviews fans who follow stars,and analyzes the change of audiences'attitudes towards stars.This chapter also focuses on the analysis of the subversive behavior of fans to stars after the collapse of renxu,which is of positive significance to the study of fan culture.The fifth chapter analyzes the ways of fans getting pleasure from the Angle of fans'active behavior,including three aspects:avoidance pleasure,productive pleasure and resisting pleasure.The sixth chapter is based on the above research results,discusses the progress significance of shaping the star talent development,and puts forward the strategy and measures for the defects and deficiencies in the process of shaping the star role,and proposes to improve the construction of the star talent development from the four aspects of stars,fans,brokerage companies and the government.