Research On Dance Short Video Under Social Media

With the development of mobile network,massive information,from pictures to video,from long video to short video,is filled in the fast-paced,fragmented and high-pressure modern life,which is profoundly changing people's way of life and entertainment.Compared with long video and graphic information,short video is more flexible and diversified in the form of expression,which makes it favored by more users.For the Chinese public,all kinds of dance performances have been seen since childhood.Therefore,in the field of short video,dance is also destined to be a content category with low entry threshold.As a subdivision of the field of short video,dance short video has attracted a large number of audiences on social networks.Dance short video brings strong visual appeal to the audience through the coordination of music rhythm and body movements,and the content generally has a relaxed tone.At the present stage,dance short video is not only committed to providing audiences with magnificent visual feast,but also to convey people's feelings for life and yearning for a better life through dance.Make the audience in the process of watching the satisfaction,in a short time to feel the physical and mental pleasure.This paper is divided into five parts.The first part intureduce the background of the short video.The second part combs the development history of dance short video,and discusses the background and characteristics of dance short video.In chapter three,the content of dance short video is investigated and summarized,and the features of dance short video content and the audio-visual style of dance short video are studied.The fourth chapter,based on the audience analysis of mass communication,analyzes the audience of dance short video and analyzes the cultural significance behind dance short video.The fifth and sixth chapters focus on the analysis of the current dance short video realization of the means and marketing examples.In the last chapter,the author discusses the problemsexisting in the development of dance short video and the countermeasures of dance short video.