Research On Media Ethics In The Age Of Big Data

In recent years,with the successive development of information technology,society has entered the era of big data.In this era of pan-distribution in which big data reshapes thinking and old and new media are intertwined and integrated,modern media,as a frontier industry of information dissemination,shows more moral dilemma and ethical responsibilities in communication practice.Having a profound understanding of the characteristics of social development in the era of big data,clarifying the synergy between "big data communication" and "media ethics",grasping the profound changes and characteristics of media ethics caused by the spread of big data,all these help to promote and make a great significance in the formation of media organizations,the internalization of ethical rules,and the reorientation of modern media ethics.Starting from the dimension of moral philosophy,this paper analyzes the ethical concepts and moral theories of the big data era about the moral problems and ethical dilemma and the cases of anomie in the practice of communication,and then discusses the ethical responsibilities and ethics of the pluralistic subjects of the media..The full text is divided into three parts.On the basis of analyzing the basic characteristics of big data connotation,big data era and the influence in media ethics,the first part sorts out the modern evolution process and contemporary characteristics of media ethics from the historical dimension,in the category and theme of media ethics.In terms of public opinion,the relationship between the era of big data and media ethics is studied,and the connotation of digital social media ethics and the changing characteristics of media ethics practice in the era of big data are put forward.The second part is based on the status survey of media ethics in the era of big data.It summarizes the main problems and characteristics of current media ethics,and via the case analysis method,analyze the ethical dilemma of the media and its causes and internal logic from the angles of the ethical subject turn,the impact of media fusion on traditional media ethics,the alienation of professionalism and responsibility consciousness,the dilemma between the truth of news and the injury of injustice,and the analysis of the contradiction between the development of the media and social responsibility.The third part focuses on the media ethical issues and dilemma in the era of big data,from the aspects of optimizing the social environment of media ethics,cultivating the ethical norms of media subjects,setting up the guarantee mechanism of media ethics,and exploring the realistic path of solving media ethical problems in the era of big data.Media ethics in the era of big data is not only an abstract theoretical issue,but also a serious reality.How to rationally and systematically go into the deep-rooted political form,economic structure,cultural atmosphere and fresh media ethical practice,and promoting the construction of media ethics in the era of big data,needs further deepening and research.