The Research Of Music&Video App Interactive Design Based On Flow Experience

In recent years,the high popularity of 4G mobile networks and the widespread use of smartphones have driven a rapid rise in the short video industry.The emergence of Music&Video Apps(The softwares which mainly use music as a background for shooting videos)have dramatically changed the people's life style.At the design level,the interaction design of the App focuses on the research of users and user experience.Using the knowledge of flow experience can be easy to understand the psychological feelings of users in the process of using the product as well as guide the related work of product about the user experience.The flow in the flow experience theory is a psychological experience that can produce positive emotions,that is a state of immersive experience that people produce in a targeted activity in which the challenge and skill are balanced.When the user reaches the flow state in the process of using the Music &Video Apps,it can be evaluated that the user experience of the App is optimal.The study of Music & Video Apps interaction design under the flow experience is intended to propose an interactive design strategy that can guide the Music &Video Apps to create flow experience for users better.Through the literature sorting,this paper first analyzes the concept,development and characteristics of flow theory and Music & Video Apps,expounds the content of interaction design,and analyzes the relationship between flow experience and Music & Video Apps' interaction design.Then,after collecting and sorting the information,the content and stage factors about the flow experience of Music & Video Apps are analyzed,and the interactive design elements of the Music & Video Apps are extracted.Furthermore,through the case analysis results of the short video App interaction design,the interaction design strategy of the Music & Video Apps under the flow experience is summarized,which should include:providing accurate product information to guide user identify the product,cultivating user's trust about the product by good operation experience,timely feedback mechanism to realize communication between user and product at the advanced stage.In the experience stage,leading the user's behavior to fusion with their consciousness through clearly convey product charm,and the unique design experience is used to promote the user concentrate their attention,and using the visual design to appear the controllable environment to improve user's potential feeling of control,continuous function iteration to optimize the user experience.In the effect stage,guiding the user to lose self-consciousness through the indulgent experience atmosphere,triggering the user's sense of time by the immersive interaction mode,cultivating the user's product dependence through the fragmented experience mode,and humanizes Product appeals promote the user's sense of participation from the heart.The study of Music & Video Apps interaction design based on flow experience helps people to understand interaction design better,broaden the application of flow theory in design field,and provide rational reference for cross-psychology research of interaction design.The designer designed a short video app with a good user experience and put forward some suggestions to provide theoretical guidance for the continuous development of the Music & Video Apps to improve user viscosity.