Study On Visual Construction And Communication Of Wuzhen Memory In Videos

Wuzhen is known as the “China's Last Pillow-water Home”.As a characteristic town in Jiangnan with more than 7,000 years of civilization history,the beautiful and elegant visual texture and the poetic culture of "Small Bridges and Waters" have entrusted people's memories of Wuzhen.“Wuzhen” is a literary symbol with unique structure and function.It is a “poetry town” and “painting township” created by the literati,and is also the construction space in film and television.Along with the deepening of urbanization and urban homogenization,even a small town with unique spiritual culture like Wuzhen is gradually forgotten by the public in the modern fragmentation of glitz.Image is one of the ways of visual communication,which plays an important role in regaining the collective memory of the public and showing the image of the town.The implantation of Wuzhen memory elements in film and television is a necessary way and important task to realize the cultural image construction of Wuzhen and Jiangnan.In the modern society,nostalgia is no longer the emotional expression of personal memory.The accumulation of personal nostalgia into collective consciousness is a form of mass culture and aesthetics.Old things can cause people's nostalgia and indirect aesthetics.The purpose of nostalgic film and television is to evoke memories and touch the nostalgic mood of the audience,which allows the audience to recognise in the contrast between nostalgia and reality,and then to find the self,discover the self and reflect on the self.With its unique meaning and cultural characteristics,Wuzhen is a typical “nostalgic object” in film and television images.It is necessary to carry out in-depth research on the application of film and television images.Visual symbols are the essence of film and television.Visual symbols are expressive symbols that convey ideas and connotations.Through visual symbols,you can quickly perceive the past and evoke emotional memories deep inside.As one of the well-preserved ancient towns in China,the visual symbol of Wuzhen memory is highly representative and determined by its natural environment and social customs.The analysis of Wuzhen image visual construction not only has the practicality of cognitive symbols,but also has certain aesthetic characteristics.This can also help to better express things and explain things from the sense of space,history,characters and so on.The visual communication of Wuzhen film and television needs a coding and decoding process,which reduces the difference between the dream scene and the real scene in the image,and narrows the gap between the film “coding” and the mass “decoding”.In the dissemination of memory in Wuzhen,it is necessary to achieve memory reproduction by increasing the visibility of Jiangnan images,“two-level communication” of urban residents,and increasing the level of interactive participation of the audience.The future communication of Wuzhen film and television needs to learn from the experience of global film and television,and explore the limitations between the global and Wuzhen local experience or the existence of Jiangnan images.Under the new media environment,the creation of Wuzhen Film and Television must be innovative in both content and path.The content should be delicate and close to the life of ordinary people.The future communication of Wuzhen Film and Television needs to organically combine the communication power of each person.Through the interaction between the audience and the communicator,and relying on the high-speed transmission speed of the Internet,the powerful and effective communication effect can be exerted.