The Research Of New Media How To Spread The Culture Of Female Chinese Health

With the continuous development of the economy and the people’s living standards, health has become a topic of growing concern. Under the pressures of work and life, white-collar women’physical and mental health is becoming worse. They are the important audience of Chinese health culture. The Chinese health culture is being sought by the platform for the dissemination of the advantages of the new media to develop. The paper is in health communication areas to analyze the female Chinese health culture, and the effect of the new media to discuss how to use the new media to develop the female Chinese health culture.This paper is divided into six chapters. The first chapter introduces the background significance, literature review, article structure, content and research methods and innovation. The second chapter introduces the concept, including the concept of the health communication, the concept of Chinese health culture and the female Chinese heath culture, the concept of cultural communication and the Chinese health culture communication. The third chapter and the fourth chapter all analyzes the status quo of the new media to spread the culture of female Chinese health. Through the content analysis of the Chinese health forum of the health website and the health microblogging to understand their effect and shortcomings, combine the analysis of the white-collar female sample of Hangzhou to proposed to regulate the female Chinese medicinehealth culture propagation mechanism comments and suggestions. The fifth chapter introduces the investigation and analysis to come up with strategies on how to change the concept of health, how to improve the quality of life, and how to develop the Chinese traditional culture. The final chapter summarizes the shortage and look into the future.