| The rapid development of new media has opened up a new situation for the dissemination of scientific knowledge,bringing new ways of disseminating knowledge,spreading skills and spreading influence.The good scientific literacy of the people has an important and far-reaching impact on China's comprehensive strength and international competitiveness.One of the important goals of Quality Education is to enable students to have initial scientific literacy and humanistic qualities.Since the development of the WeChat public account in 2012,it attracts the attention of the people with the characteristics of mobile reading,and changes the traditional way of acquiring knowledge,so that scientific knowledge can be spread anytime and anywhere.At the same time,research on the public number began to appear in large numbers,including the survival status of the public number,influence,case analysis,service level,etc.,but few people analyzed the influencing factors of the scientific public,especially from college students,perspective.As a group of students with high learning ability and high learning interest,their use of the public number to disseminate scientific knowledge reflects the importance of a new generation of learners on scientific literacy.Based on this,this article starts from the perspective of college students.Trying to explore the influencing factors of college students adopting the scientific public number,so as to provide a little operational direction for the scientific public platform,and also contribute a little power to the science communication in the new era.This paper firstly adopts the method of literature research,through combing the literature,extracting the initial influencing factors of college students'adoption behavior from the existing relevant literature,and then constructing the initial research model;then,through the questionnaire survey method,the existing mature scale is revised and produced.The scientific public number survey questionnaire was used to collect 300 valid questionnaires through questionnaires.For the recovered data,AMOS and SPSS software were used for descrptiveness,reliability,validity and model fitting analysis,and then combined according to the revised index.The literature corrects the model,and the modified model is reused to determine the relationshp between the factors.Finally,the results are verified by semi-structured interviews.The results show that demographic characteristics have no significant influence on college students',adoption behaviors.Performance expectations have no significant influence on college students'adoption behaviors.Efforts and social influences have significant influence on college students'adoption behaviors.Satisfactory psychological state has great and significant positive influence on college students'adoption behaviors.Based on this,in order to incre'ase the frequency of college studentd using scientific public numbers and improve the scientific and cultural accomplishment of college students,in addition to paying attention to the reasons of college students themselves,and also to the public number platform to optimize their services,this paper puts forward the following suggestions.For the college students themselves:use the "mobile reading"to change the concept of learning;face the positive influence of the surrounding people and actively contact scientific knowledge;Enhance the concept of learning talents and strengthen self-improvement.For the WeChat public operation platform:Optimize the quality of push information,streamline operational procedures,and enhance user experience;play the influence of celebrities,teachers,and peers in the process of popular science information dissemination;enrich the presentation of science information,maps,texts,and videos Connect the subscrption number,applet,and enterprise number so as to form a closed loop of the public number;Forming the style of the public number,choosing the latter between being replaced and irreplaceable;Adhere to the science information that makes users satisfied. |
PDF Full Text Request