Research On The Media Image Of "Dama" In Weibo

“Dama” has been receiving attention and exposure from major media since its popularity in 2013.Since its popularity in 2013.With the rapid development of Internet technology,the development of 4G network has opened up in the 5G era,similar to WeChat,Weibo,Tik Tok,Headline,etc.Social media has emerged in an endless stream and is increasingly becoming the main channel for people to obtain information.The Dama in the new media report have produced great changes from traditional media,both in terms of reporting attitude and news content.In this context,it is of great significance to explore the media image of Dama.Based on framework theory,mimetic environment theory,stereotype theory,agenda setting theory,this paper adopts a combination of content research and empirical research to explore the media image of Chinese aunt on the new media microblog platform,and compare the content of traditional media to Chinese aunt.Explain the characteristics of the media image of "Chinese Aunt" under the social media microblog;explore the reasons for the media image of Chinese aunt under the new media from the four aspects of media,audience,aunt group and media collusion,and finally draw for the media and audience.And the advice of the aunt group's cognitive media images.This article is divided into five parts.The first part is the introduction,which mainly includes research origin,research theoretical basis,research methods,innovation and deficiencies.The second part is an introduction to media image,which mainly includes the media image presentation,concept definition and theoretical background of Dama,and the analysis of the media image type of Chinese aunt in the Internet age.The third part is the empirical analysis and content analysis of Dama's media image in Weibo,including research design and operation of empirical analysis,data statistics of empirical analysis,research design and operation of content analysis,and data analysis of content analysis.The fourth part is the reason behind the Dama's media images in Weibo,including the network communication environment,the problems of the Dama group itself,the selective coverage of the media under the agenda setting,and the media collusion in the shaping of the Chinese aunt's media images.The fifth part is the suggestion of the media images of Chinese aunt under the social media.It mainly includes suggestions for the shaping of Chinese aunt's media images in the social media,media suggestions in the shaping of Chinese aunt's media images,audience suggestions in the shaping of Chinese aunt's media images,and Chinese aunt.The image of the aunt group in the media images shaping.