| The 21 st century is an era of globalization. With China’s rising political, economic,cultural and scientific and technological position in the international community. With the other regions of the world of contacts and exchanges increasing, China also arouses more and more attention and focus globally. In recent years, "Chinese Dama" appears frequently in not only domestic but also foreign media, became synonymous with the "take advantage" "noisy" and "tyrant." Chinese middle-aged women has aroused widespread concern in society, their image has changed sharply. Proceeding from this, to discuss "Chinese Dama" in the context of globalization presents not only the image of the media have an important impact on China’s national and ethnic image, but also has great significance for social cognition in the elderly population itself.In this paper, the framework theory act as the theoretical framework and support to extract the 200 domestic news in the year of 2013--2016 to "Chinese Dama" as the theme of the content analysis reports, reports from the genre, theme, attitudes, property of newspaper, the message source citations and other quantitative analysis. The paper analyze how the domestic media use "framework" to build a "Chinese Mother" image. The study found: On the report genre, domestic media in communications and comments based,tends to frame events rather than argumentative frame; on attitudes toward the media’s attitude is more neutral and objective; on the reference message source, the media tend to ignore the opportunity to those ”Dama” and fewer references views of the parties; and newspapers of different property tend to have different attributes in reporting tendencies and positions. "Chinese Dama" overall image in the media can be summarized as: "Money wayward crazy investor", "active creator of life in old age" and "destroyer of civil order." At the same time, the article combined with English national mainstream media news study of the "Chinese Mother" image is how to evolve in an interactive and game inside and outside the media’s domestic coverage will generally experience abroad reported asimple engraved strengthen reporting and Anti to locate three stages. Finally, the article also summarized 3 serious problems in the relevant reports and image building of "Chinese Dama" : the over-follow reports, the "label" tendencies and individual demonstration to do the whole phenomenon. |
