Study On Media Image Of Chinese DAMA

With the rapid development of mass media, people change the objective world perceived mostly through the media, the audience continue to strengthen the dependence of the mass media, the media has become a major source of awareness of the world. The shape of the various media image can directly affect the perception of the audience, "media image" has therefore become an important research area spread academic, research from the national image, the image of the group, to the personal image.2013, "Chinese Dama" strong into sight, and began to become a major focus of media coverage. These articles from 2013 to 2015 three years, traditional Chinese media reports DAMA events as samples by analysis of the samples, the researchers construct what Chinese media aunt’s image, whether there is a problem in the image of China’s aunt presentation and deviation. Studies have shown that the Chinese media are shaping the image of DAMA along with the topic of the event, these images can be summed up in the image is divided “blind investment DAMA”,“square dancing DAMA”, “alternative fashion DAMA”, “aunt of ordinary people”and “the low quality DAMA”. It found that these reports give the Chinese DAMA many negative images, but also presents a lot of problems. The author, after analyzing the causes behind these problems, it is the media how to build a real and comprehensive image of DAMA this issue, put forward constructive ideas.