Research On The Strategy Of "Other Narrative" In International Communication

In 2017,General Secretary Xi Jinping pointed out in his report to the 19 th National Congress: "We are increasingly approaching the center of the world stage." With the improvement of China's comprehensive national strength and international influence,how to better shape China's national image and speak "China story" in the context of the new era has become a topic of constant discussion in Chinese academic circles and industry.Since 2000,the British Broadcasting Corporation(BBC)has created and broadcast more than dozens of Chinese documentaries,many of which depicted the continuous development of China's economic and social,the increasingly perfect political system,the starlight of history and culture,and the rapid development of scientific and technological power from different levels.At the same time,the documentary uses audio-visual language to express the art and subtly conveys the "other narrative" strategy under the Western visual threshold,and presents more "Chinese-style" development issues,which is worth reflecting from academics.This article focuses on 12 Chinese documentaries broadcast by the BBC from 2000 to 2016,and the five 7-episode BBC Chinese documentaries-"China Today"(2006),"The Chinese are Coming"(2011),"How China Fooled the World"(2014),"The Chinese Mayor"(2015)and "Designed in China"(2016)have been conducted a special research at the audio-visual level.From the perspective of "Other",this paper discusses the theme selection,audio-visual discourse meaning and "Other Narrative" strategy of BBC China documentary from the micro level and macro level.Then from the political situation,history and culture,creative ideas and ways of thinking and other factors to explore the Western "other imagination" of the contradictions and differences.In the fifth chapter,based on the analysis and discussion of the first four chapters,this paper summarizes the trends of the value tendency of BBC China documentary since 2000 by combining qualitative and quantitative research.Finally,this article adheres to the spirit of "making foreign cultures serve our purpose" that is learned and borrowed,and takes this opportunity to put forward four development suggestions for the film and television creation of domestic documentary in China,in order to continuously improve the creative level and quality of domestic documentary in China,and take the road of internationalintegration.