Analysis Of Interaction Mechanism Of Tik Tok Short Video

In this paper,the chattering TikTok short video APP interaction mechanism is taken as the research direction of this paper.From the perspective of content and the process of transmission,the mechanism of attracting users with TikTok short video APP is reflected in which aspects.The first chapter is a brief overview of the TikTok short video APP,which is mainly introduced from the six aspects of product concept,product development factor,product characteristics,user type,product content and platform promotion strategy.Exploring the factors of product development,we can understand the product change and operation direction of TikTok short video APP operating agencies in different periods;for the exploration of product communication content,this paper extracts 300 videos in the TOOBigData vibrato database,according to the video characteristics.In the second chapter,the paper introduces the interaction factors of TikTok short video APP in terms of economic factors,technical factors and personal satisfaction.The third chapter is based on the interaction mechanism of praise,comment and sharing.It sorts out the video types that appear in these three interaction mechanisms,including funny,positive energy,and KOL video.For these four types of video content.The characteristics were analyzed and summarized.In addition,the propagator of this article also analyzed and studied the content strategy of video.Chapter 4 This chapter analyzes the interaction path from the perspective of the process of transmission.TikTok short video App adopts the following methods to link the communicator with the audience.a.Provide the user with creative direction and inspiration by setting challenges and topics to set the “topic”.b.TikTok short video APP constantly updates music materials and develops more fun and interesting special effects materials,optimizes the interface to enhance the user's experience,creates a vibrating symbol,and “centralizes” the means of communication to create a high-quality space.Create a quality encounter space.c.recognition,sharing,and commenting mechanisms provide users with interactive links,while TikTok short video App personalized recommendation technology provides technical support for precise interaction between users.The interaction mechanism is the most direct reflection of the feedback of the emotional experience of TikTok short video App users.