The Research Of Streetmuseum From A Visitor Experience Perspective

In the recent years,the confluent development of culture and tourism has become one of the top topics among Chinese mass society.In 2018,as an action of the State Institute Innovation,the Ministry of Culture and Tourism(MCT)of People's Republic of China was established of which the establishment has been vividly depicted by the mass media as "the poem eventually meets the far".The purpose of establishing the MCT,from the state council,was to actually well monitor the nation-wide dramatic increase of the cultural tourism.On the other hand,the museum tourism,as one of the most important sectors of cultural tourism,has also embraced a rapid development throughout the years.Ever since the 1980's,the New Museology has had a significant impact on the museums globally,leading to the transition on the values and functions of traditional museums.Specifically,the values of museum have switched from the elitism to democracy and the function of museum has developed from solely the exhibition of collections to a multi-functional framework containing education,collection,research,entertainment,sociality and etc.This significant transition on museum itself has laid the foundation for the development of museum tourism.Moreover,the ecomuseum theory of which is the fundamental theory of the New Museology,has gained its popularity among the academics worldwide,as well as the numerous prototypes from the practices in different continents.The"streetmuseum" as a new term,has actually emerged under this global trend of ecomuseum and with referencing to the core ideas of ecomuseum,the streetmuseum has important meanings in terms of urban heritage preservation and urban cultural tourism.However,till today only rare "streetmuseum'" projects have appeared around the world.Due to the author's love and passion on his hometown and his usual research interest on urban cultural tourism,the "Li-Huang-Pi Streetmuseum" project was paid the special attention by the author and has therefore been set as the case study project of this research.Firstly,with referencing the ecomuseum theory,typological and hierarchal theories of tourism experience as well as the relevant researches in museum tourism,this research is aiming at conceptualizing the "streetmuseum" with exploration on its characteristics and components.Secondly,with the methods of on-site observation,content analysis and grounded theory analysis based on user-generated-content(UGC),the research is then aiming at finding the different types and hierarchies of the visitor experience at streetmuesum,as to construct the framework of streetmuseum visitor experience.Finally,through a thorough case study,the research is aiming at listing out the current issues of the "Li-Huang-Pi Streetmuseum" project from the perspective of visitor experience and eventually raising the recommendations to improve its performance,as well as providing the reference to the development of streetmuseums elsewhere.