A Study Of The Evaluation Of Museum Interpretation

Museum Tourism occupies more and more important position in Cultural Tourism. Museum exhibition and displays involve the complicated professional knowledge, and tourists' requirements for interpretation system are increasing. Interpretation has the functions of education, guidance, information and recreation experience. therefore, it works as a liasion between musuem and tourists. Interpretation service plays an important part in museum management.The effect of interpretation is not only an important factor in influencing visitor's experience, but also an important index for examining museum's services.This paper explains the concepts of museum, tourism interpretation, museum's interpretaion, based on the review of domestic and foreign literatures on museum's intepretation. The article proposes constituent elements of museum interetation system which consists of interpretaton resources, tourist provision, interpretation media, interpretation receivers. The article explains the museum interpretative's effect, assessment content and methods. This paper takes the research in Mawangdui Han Tomb permanent exhibition hall. This study assesses the effect of museum interpretation from the angles of visitors'experience and knowledge obtainment and compares museum suppliers and visitors' recognition of the importance of interpretation systems. In-depth interviews and questionnaire survey are adopted through pre- and post-visit way. Statistical analysis ways are Descriptive statstics, the mean comparison, independent samples T test, paired samples T test and IPA.The paper draws the following conclusions:The dissemination of knowledge and education are core functions of museum interpretation, and the focus of educational function shifts from traditional education to leisure education; museum and the tourists have differnces perception about the importance of different interpretion media playing; vistors give a positive appraise for the Hunan Provincial Museum's interpretative effect, but consider that some of the interpretation media still needs to improvement; Hunan Provincial Museum interpertation system has achieved great effect in the aspect of tourists knowledge-obtained. There is a significant distinction between having guide group and non-guide group for the effect of knowledge-obtained. The recommendations are following: improving the museum interpretation system's guiding function; scientifically arranging interpretation time and improve the interpretation service skill and enhancing the interpretation content. Besides, interpretation foldout is an important focus to enhance the interpretation effect and visitor's recreation experience.