Web Publishing And Book Marketing Network Environment Study

The strength of the network that had no before changed the environment of communication. As a propagator, publishing industry was impacted undoubtedly. Many tradition publishing organization have already attempt to develop internet publishing, with this, there are the changes in book marketing filed. Either the marketing ideas or its means was deeply influenced by internet. Theory researching and technology practice of internet publishing and book marketing is the duty of publishing man.In the first three chapters, I discussed the concept of internet publishing and its unique advantage, and also, I observed the present situation of internet publishing in china via two aspects: tradition publishing organization and new Internet publishing business. I also indicated the development trend that Tradition publishing will exist together with Internet publishing in a long time. Tradition publishing industry should correctly understand the Internet publishing, positively integrate the existing resources, and using the network strength to realize pluralistic profit pattern. On the other hand, network publications are cheaper than tradition publications, even some are for free on current. He can not take on the important task to achieve profit for publishing house. But it takes enormous impacts on tradition publications. Facing this, tradition publications should change its marketing ideas and means. In the second half of my article, I researched the changes of book marketing idea and its strategy on network environment through a lot of examples. I also predict the prospect that new medium which appeared based on network technique is used to book marketing. Such as Flas,Mobile message,BLOG and so on. I hope my research will slightly be valuable to the development of our Internet publishing industry.