The Research On Hunan Xinhua Bookstore Group E-Commerce System

E-business is a kind of new commercial activity. It has reached every aspects of the publishing market since the American Amazon Online Bookstore came into being in 1995. In recent years, more and more national publishers and bookstores have realized that E-business will become a new economic growth point in the publishing market. Under this trend of development, it is quite necessary for the Xinhua Bookstore, which acts as the top leader in the national bookstores, to develop E-business.This paper sets out to study Hunan Xinhua Bookstore Corporation, which has a history of publishing for more than 50 years. From 2005, the Corporation has been expanding the provincial chain business of all the Xinhua bookstores and has accomplished a lot. Considering its developing strategy, this paper proposes to make a united E-business among all the Xinhua Bookstores in Hunan province. And this proposal will offer a scientific way for the Corporation to improve and strengthen its chain business.Firstly, the paper introduces the basic theory of E-business, the model of E-business, and the architecture of E-business, as well as some successful cases both at home and abroad. At the same time, it systematically analyses the internal and external environment of Hunan Xinhua Bookstore Corporation, and states its necessity of developing E-business.Secondly, according to the analysis results above, and in view of the reality of Hunan Xinhua Bookstore Corporation, the paper works out its E-business strategy, improves the structure of the related departments, and rearranges its business process from the angle of business, transportation delivery, funds and information. What's more, the paper advances the risk management strategy of Hunan Xinhua Bookstore Corporation's E-business system.Finally, the paper forwards the E-business enforcement plan of Hunan Xinhua Bookstore Corporation which includes the E-business technical enforcement plan of Hunan Xinhua Bookstore Corporation and its Network Security Management Plan. Based on the above, the paper comprehensively evaluates the E-business system of Hunan Xinhua Bookstore Corporation.