Research On The Platform Of News Communication In The Perspective Of Media Convergence

In recent years,the trend of platform has swept into the field of news communication.The new relationship network architecture,which includes users of multilateral platforms and products of multilateral platforms,has become a new force of news communication.In order to avoid the original thinking mode of "finding a way for traditional media",this article starts from the perspective of media convergence.On the basis of fully understanding the trend and background of platforms,It will describe and summarize the concept,types and operation patterns of news communication's platforms.This paper attempts to explore the development trend,risk problems and Countermeasures of news communication platform from the operation mechanism of typed platform.This paper introduces a large number of platform cases,including news production platform leading by specialized media,news aggregation platform with technical elements as the Leading Factor and news distribution platform based on traffic elements.With the help of theory of multilateral market and network effect,This paper studies the combination of different types of news communication platforms for key elements such as technology,customers and users.From the operational mechanism,socialization,aggregation ecology of content producers and the enhancement of traditional media channels become the current mainstream development trend.It focus on news production,news aggregation,news checkpoints,news distribution and news reception process.Meanwhile,It pays attention to three potential risks,namely,the technical risks represented by algorithms,the emergence and agglomeration of non-professional content producers,and the unbalanced development of Internet platform and traditional media platform.Itexplores governance countermeasures from the aspects of system,platform,gatekeeper and ecosystem.Through the analysis of three types of news communication platforms and their cases,This paper clarifies the interactive relationship between the trend of platform and media convergence,and the collaborative relationship among the main bodies under the three elements of platform.While making suggestions for the construction and governance of the news communication platform,it will pay attention to the promotion of the news media's communication,guidance,influence and credibility in an all-round way.The aim is to coordinate the resources of the current news communication platform and work together to optimize the news communication environment.