A Comparative Study On The Communication Of Domestic Mobile Phone Brands On Socialmedia

The rapid development of social media in recent years has changed people's lives in various aspects.Due to its immediacy and interactivity,social media has become an important channel for netizen to obtain information.News facts,interpersonal communication and self-expression can all be achieved through social media.Social media has become an important medium for netizen to share and participate in society.Social media has not only changed the traditional way of information transmission and the habits of consumers as catalysts,but also the way of brand promotion and communication.Social media provides a new platform for spreading brand,brands are fully recognized the importance of social media for brand development,will be looking to social media,social media is used to enhance the brand visibility,in order to increase consumers' brand awareness,improve consumer's attitude toward the brand,in order to win the market the brand to win the audience.Based on social media in the domestic mobile phone brand dissemination as the research object,select the headlines today with the headline index in 2018 issued by the mobile phone industry content marketing white paper on the two most popular brand of Xiaomi and Huawei,according to the theory of brand communication theory,positioning,brand strategy theory and the theory of social media for anchoring,after analyzing the relationship between social media and brand communication,using the method of literature and sample analysis,through the comparison of similarities and differences between the two,Xiaomi and Huawei are analyzed in the brand strategy,brand communication strategy,communication strategy on brand communication practice,Depth profiling of Xiaomi and Huawei's brand communication strategy,hoping to come to the conclusion that the domestic mobile phone based on social media is the general law of brand communication,through the analysis and comparison of the two,from point to surface,maintain customer relations,product innovation,improve theuser experience,strengthening the concept of brand culture and scientific use of social media put forward four perspectives on domestic mobile phone brand to brand the spread of the enlightenment and the suggestion,in order to domestic mobile phone brand on social media dissemination practice direction,further enhance the competitiveness of the domestic mobile phone brand and reputation.