Research On The Content Of Local Tourism Information Dissemination In Nanchang Tourism Websites

With the continuous improvement of people's living standard and the steady increase of disposable income,the demand for people's travel has become more and more exuberant,and the tourism industry is developing at a high speed.In this context,the tourism information dissemination related to tourism industry is bound to enliven,in order to meet the increasingly diverse needs of the tourist information.If we say that the dissemination of tourism information is a war,the media is the war fighters,they seize this opportunity to spread along the tourism information.Among them,the tourism website as one of the tourist information media,to meet the demand of tourists all kinds of tourist information,further expand their influence,continuous innovation,to seek change,to win a space in this tourist information dissemination dispute.The local tourism websites in Nanchang are also unwilling to fall behind in this fierce competition.A number of local tourist government websites,tourist portals,travel agency websites,tourist enterprises official websites and so on have sprung up.These websites are one of the important sources for tourists to receive tourist information in Nanchang.Therefore,it is of practical significance to study the content of local tourism information in Nanchang tourism websites.In this study,the last two years(January 1,2015-December 31,2016)the local tourist information tourist site in Nanchang as the research sample,according to the standard classification of tourism information science,qualitative and quantitative analysis of the content of communication,so as to explore the past two years in Nanchang local tourism tourism website information propagation rule,and analyses the influence of various factors in Nanchang in the local tourism tourism website information dissemination contents.After giving full consideration to these influencing factors,the author tries to find out the problems in the practice of tourism information dissemination,and finally puts forward some suggestions for the development of these issues.This paper is divided into five chapters.The first chapter briefly describes the research background,significance,methods,existing research results and the innovation of this research.The second chapter is the related concepts of thisresearch and theory were introduced,and the design of the study steps: establishing the research object and the sample source,according to the classification of text preprocessing,explaining the research on the text collection and analysis of text content.The third chapter defines the Nanchang tourism websites and tourism information classification standards separately,and analyzes the content of the local tourism information texts of Nanchang tourism websites in detail.The fourth chapter analyzes the factors that influence the content of local tourism information in Nanchang tourism websites,and analyzes the factors such as market,policy,website positioning and personal communication.The fifth chapter puts forward the Nanchang tourism website exists on the local tourism information communication problems in the practice,and puts forward specific suggestions on the future of Nanchang local information dissemination in the tourism website: the spread of Nanchang tourism website should strengthen the image of red tourism;travel agency website should strengthen tourism theme information;the dissemination of the contents of travel in the proposal reaching policy;travel agency websites and portals should strengthen the comprehensive service information dissemination;pay attention to UGC content,enhance the interaction with the audience.