The Challenge And Countermeasures Of Artificial Intelligence Technology To Journalism Ethics

With the development of artificial intelligence technology,mankind embarked on the journey of “intelligent revolution”.This time,the technological revolution broke through the previous mechanical imprisonment and began to move toward the edge of human wisdom.Artificial intelligence has entered the real application scene of the news industry.Automation of news production,personalized news promotion,and panoramic news reporting are closely combined with business models,and they have begun to play an unexpected role in the industry.In the dual game of technology and thinking change,the media industry landscape has been reconstructed,challenges and opportunities coexist.According to the application of artificial intelligence technology in the field of journalism,this paper analyzes the challenges of artificial intelligence technology to journalism ethics,including the mechanical reporting under the control of instrumental rationality.Once instrumental rationality surpasses human nature,human society will be filled with “no temperature” news under the aggregation of cold data,and stereotyped news reports will also affect the depth of news;On the one hand,the personalized news push technology improves the efficiency of information retrieval.On the other hand,it also causes the audience thinking in the “information cocoon room” to solidify,and people lose the rational judgment on the real world.At the same time,algorithm prejudice and discrimination will impact the regular order of life.The news' values in the virtual scene will be alienated,the immersive and interactive experience will blur the objective judgment of the audience on things,irrational and emotional expression spreads in real life,and the society is too mediated.The shortcomings of artificial intelligence technology are gradually manifested in news practice,together with the interests of the main body of news production,the uneven media literacy of media contacts,the lack of artificial intelligence and journalism regulations,and the news professional ethics system is not perfect.The news ethics issues in the process of combining artificial intelligence and journalism have become prominent.For this reason,we need to rethink the solution to the issue of journalism ethics.First of all,news productionshould strengthen the awareness of “human-machine cooperation”.In the intelligent era of“all things are media”,human-machine games will turn to human-machine cooperation,and jointly commit to the construction of the news and communication industry.Secondly,news communication needs to optimize the technical intermediary,expand the audience's vision through the multi-dimensional algorithm recommendation system,at the same time,improve the transparency of the algorithm and break through the algorithm's “black box”.Then,news values should adapt to intelligent news,balance the emotion and rational thinking of the audience,reshape news values according to the development characteristics of smart news.in order to avoid news entertainment,people should correctly understand the two sides of technology and adherence to the principle of news authenticity.Fourthly,Artificial intelligence,journalism and intelligent news supervision and regulation all need to be improved,and the inherent ethical risks of artificial intelligence technology should be eliminated with external constraints of laws and supervision system.Finally,the traditional journalistic professional ethics system urgently needs to supplement the relevant rules of intelligent news,standardize the behavior of artificial intelligence in the creation and dissemination of news,and emphasize the self-discipline of the industry from a moral perspective.