Research On The Strategy Of China's ICT Industry Entering African Market

Information and Communication Technology(ICT)industry is one of the most important strategic basic industries in China,which is also the major area in the promotion of industrial internationalization in China.In this paper,on the basis of analysis on the development states of ICT industry at home and abroad,it illustrates the development prospect of ICT industry and the significance of going forward internationalization.In the aspect of domestic development,it gives analysis separately on the development states of sub-industries of ICT industry,which are electronic information equipment manufacturing industry,communication industry,and software and information service industry,so that it can testify that ICT industry has significance on the development of digital economy in China.As to the development in foreign countries,in this paper,it illustrates that internationalization has become the major development orientation of ICT industry in the aspects of international trade and investments abroad of ICT industry.Among numerous overseas markets,the development of The African continent is rapid.where it has tremendous potentials.Thus,in this paper,it selects the Africa as the analysis objective for the "go out" of ICT industry in China.On one hand,on the basis of data analysis,it can focus on the analysis of the current development state of ICT industry in the African continent,and also it can further analysis the development and potential of our ICT industry in Africa through the infrastructure construction.potential demand,and growth status.On the other hand,by means of the clearance on the investments of ICT industry of China in Africa,and the development policies on the ICT industry of Africa,it gives illustration and validation that the African continent has become the major investment area for Chinese ICT industry on the implementation of goine-out strategy.In addition,in this paper,it gives special attention to the challenge and risk of the investment Chinese ICT industry in Africa,especially from the three aspects of political risk,economic risk,and cultural risk,and it attempts to put forward effective solutions and advice on the relieve of risks of Chinese ICT industry in Africa.As to the case analysis,it takes Huawei.which is the benchmarking enterprise of Chinese ICT industry,as the object for case analysis.By means of the illustration and analysis on how Huawei steps into African market smoothly,how Huawei stand firm on African market,and how Huawei expands its influence to account to more and more market shares of ICT industry in Africa,it extracts and purifies the successful experience which can provide some references for the investments of other Chinese communication enterprises in the African continent.