Study On The Synergistic Effect Of Conglomerate Merger And Acquistion Of PPMD

Merger and reorganization is one of the effective ways for enterprises to rapidly expand their scale.Successful merger and acquisition can bring huge synergies to enterprises and effectively improve their economic benefits.Therefore,how to achieve the maximum synergies through mergers and acquisitions has become a hot topic in academic circles.Due to the late start of m&a research in China,relevant examples need to be enriched,and the research theory still needs to be improved.With the development trend of "Internet +" of cultural industry,traditional media industry has to carry out digital transformation and upgrading reform.However,the single business model of traditional media enterprises leads to the lack of core technology in their reform.Therefore,with the reform proceeding,a trend of mixed merger and acquisition has been set off in the traditional media industry.PPMG,as a leader in the media industry,takes the lead in acquiring Internet enterprises to carry out enterprise structure reform.PPMG once again ushered in the "golden era" after the merger and acquisition.The successful merger and acquisition has produced effective synergies and revitalized the enterprise.PPMG was selected as a case study on the synergy effect of conglomerate merger in the media industry because it is representative.This paper selects Xiamen chuangyi,Shanghai muhe as merger and acquisition cases in phoenix media series of merger and acquisition cases.The two merger and acquisition cases belong to cross-industry merger and acquisition as well as cross-media merger and acquisition,which is also the current industry merger and acquisition trend.At the same time,the success of the two merger and acquisition cases has increased the business segment of PPMG and created new profit points while dispersing operational risks,which is also the goal of the industry development.On the basis of the theory of merger and acquisition's synergetic effect,after the case is stated,the motivation of merger and acquisition is expounded from both internal and external aspects,and the synergetic effect of merger and acquisition is analyzed through the construction of evaluation system,mainly from four aspects of operation,finance,management and intangible assets.At last,the paper summarizes the cases and puts forward relevant suggestions,which will also provide some enlightenment for the media enterprises that want to conduct mixed merger and acquisition in the future.