Analysis Of Bluefocus Communication Group Co.,Ltd. Merge King O Advertising&Communication Case

Entered since twenty-first Century, China rapid economic development, and to the culture media industry as the representative of the modern service industry has accelerated the pace of development, but the development has also ushered in the severe challenges, the international media giants have acquired culture media company in China, facing the increasingly fierce market competition, many cultural media companies also started to go the capital operation of the road, as domestic and foreign listing Corporation. After the cultural media industry listed companies, find complete content type growth mode has been unable to meet the needs of the capital market. Therefore, some of the cultural media industry holding company has become the international media tycoon dream, also the beginning of the implementation of the extension type in M & A is the main pattern of growth. In the merger and acquisition process, many cultural media industry company benefit, but also got a lot of lessons, through the survival of the fittest, the emergence of a number of outstanding the successful implementation of M & a strategy of the company, and the Shenzhen gem "blue cursor" company is one of the best.In this paper, with the "blue cursor" buy "this time advertising" case as the research object, by using system analysis, deductive reasoning and comparative analysis methods, described in detail the whole process of the acquisition and in-depth analysis. This thesis is divided into four chapters: the first chapter is the introduction, including the research background and significance, review of M & a theory, thesis framework, research methods and research work foundation. The second chapter is case introduction, in two the company merger and acquisition is a very detailed introduction, and from the motives of mergers and acquisitions process, evaluating and pricing, the implementation result, introduces the whole process of merger and acquisition. The third chapter is case analysis, which is the focus of this paper, through the analysis of the causes of M & A to reveal the enterprise merger and acquisition strategy, the M & a process carried out a detailed analysis, including the five forces model analysis, SWOT analysis, conduit company work analysis, at the same time this M & A risks involved, the way of merger and acquisition and capital payment by the interpretation finally, performance, and influence on M & A is also discussed. The fourth chapter is the case inspiration, hope that through this case analysis, provides the certain reference for the cultural media industry in China other listing Corporation merger and acquisition activity.