The Creative Expression Of Media Participation In Poverty Alleviation

Development of communication that mass media plays a promoting role in the country's social reform process,China's development road of the biggest stumbling block was poverty,poverty engines is the responsibility of the whole society,the media should play the watchman,integration,the function of education do the crucial participants out of poverty,innovative media to participate in the way of poverty alleviation service in national construction,together to promote the development of national strength.China's poverty alleviation work has been attracting worldwide attention,and Chinese representatives are actively sharing China's poverty alleviation experience with the world.Chinese media's participation in poverty alleviation practice is a reflection of the development of communication science in contemporary China.For China,media participate in poverty alleviation in a positive and positive way to exert their "empathy ability" to inspire people's confidence in poverty alleviation and promote the development of poverty alleviation.In the external communication,the media's participation in poverty alleviation in various ways is also a vivid practice of telling a good Chinese story and displaying the national image.Development is not simply a matter of giving away money,technology and materials.The causes of poverty are diverse,such as cultural and ideological backwardness.In the process of anti-poverty engines,press and publication,radio and television system as a propagandist of anti-poverty engines work,participants,promoters,give full play to the information publicity advantage and advantage of resources integration,and actively carry out news propaganda,knowledge,information,advertising for poverty alleviation poverty alleviation,residency interview will TV program,such as diversity of poverty alleviation for poverty alleviation,help the poor areas' income.The form of variety"show + poverty "alleviation brings new ideas to variety shows in terms of content arrangement and selection of guest lineup.It corrects the imbalance between entertainment and education functions in the variety show market and is a "clear stream" in the pan-entertainment variety show market.And at the same time,in the form of appeal to a large audience will be accurate at the core of the policy and the specific work for poverty alleviation through the variety of the plot and the lens set is passed to the public,make have brought more attention to poverty alleviation,culture,tourism,to poor areas agricultural industry development provides a new way,such as"variety+poverty"alleviation is another media in innovation path.To study the model of poverty alleviation variety show is helpful to promote the benign development of variety show market and expand the influence of poverty alleviation activities.At present,there are two main forms of performance of variety show+poverty alleviation:the first is to set up a poverty alleviation link in the program and integrate poverty alleviation elements into it;The second is a documentary variety show themed on poverty alleviation,namely pure poverty alleviation variety show.When studying the media poverty alleviation variety show,this paper mainly studies the second poverty alleviation documentary variety show.How does the pure poverty alleviation variety show help the poor in the form of variety show?Compared with previous TV programs related to agriculture,how does poverty alleviation variety show innovate?What resources are integrated in poverty alleviation and what role does the media play?What are the effects of the variety show on poverty alleviation?What problems still exist in this poverty alleviation model?These are the problems that this paper is devoted to.Among the variety shows with poverty alleviation as the theme,dragon TV's targeted poverty alleviation documentary program"We are in Action"has achieved good ratings and achievements in poverty alleviation,so the author chooses this program as the research object."We are in Action"is a variety show with poverty alleviation as the theme.Compared with previous TV programs,which convey rich experience,this program goes deep into poor areas to find the cause of poverty and explore the path of poverty alleviation.In the form of star and entrepreneur experience,it builds a platform to participate in poverty alleviation and mobilizes all sectors of society to pay attention to and participate in poverty alleviation.After the broadcast of the program,the audience rating of the poverty alleviation program was refreshed to the highest level,with a score of 8.4 on douban.It is an influential work of the poverty alleviation variety show.Through the demonstration of "We are in Action",the industry has seen a new way for the media to participate in poverty alleviation.The media can play a huge and irreplaceable role in the poverty alleviation cause beyond the resources integration and social attention.Taking the development of communication as the starting point,this paper holds that the media's participation in poverty alleviation can effectively promote the progress of the country and society,so the innovative expression of media's participation in poverty alleviation has theoretical research value.The author intends to sort out the ways in which Chinese media participate in poverty alleviation and make supplementary explanations with cases as far as possible.Based on the previous participation of the media in poverty alleviation,this paper introduces a variety show of poverty alleviation based on TV poverty alleviation programs.Select"We are in Action"for case analysis to make an overview of the background,program form and current situation of poverty alleviation variety show;Second,from the perspective of development communication programming ideas and means,content and narrative analysis program communication process three aspects"We are in Action"to present the innovation on the poverty alleviation activities,and through the questionnaire and interview method with virtual ethnography communication effect of the show and poverty alleviation effect,reflection on the problems existing in the variety for poverty alleviation together before the media for poverty alleviation in the form of a comb,a further extension of thinking about other problems of the media to participate in poverty alleviation,finally returned to the development of communication studies consider how media for poverty alleviation in China from the point of view of further innovation and development.