An Analysis Of The Scenarios Force Of Immersive Journalism

From the invention of movable type printing by Gutenberg in the middle of the 15 th century,to the appearance of television represented by electronic media in the 1930 s,the Internet witnessed the milestone of the development course and then step into the explosive growth stage in the 1990 s.The virtual reality technology begins to be tried and applied widely in the field of journalism since the 21 st century.Media,as a principle of variance,has changed the way of news production,and scene,as an information system,has restricted people's social behaviors.The history of communication development is an evolutionary process of a series of medium,and the media scene also has experienced the revolution,which is from the print media scene,electronic media scene,network media scene to virtual reality media scene.Every media revolution brought a "genesis",which has changed people's way of life and social development course.Based on the "new media-new scene-new behavior" of the media scene theory by Joshua Meyrowitz,this paper combines virtual reality media with scene element,takes the first immersive journalism work "Hunger in Los Angeles” as research text to try to explore the formation mechanism of the scenarios force and the communication effect based on scenarios force in immersive journalism.Virtual reality technology,as a kind of medium,used in the field of news reports has produced a new way of coverage-immersion journalism,which boasts 3I features(Immersion,Interaction and Imagination)compared with the other news press such as newspaper,broadcasting news,television news,network news.The compounding of the three features presents the authenticity and visibility of the media scene.Resonance of all elements embodies the construction of a kind of scenarios force.From the perspective of user experience,this paper attempts to explore and analyze the scenarios force system formed in immersive journalism from the news production and communication mode of scene construction,scene reappear,scene experience and scene cognition,namely the four dimensions of scene adaptation capability,content production capability,schema association capability and framework integration capability.The scene adaptation capability grasps the user's commonness and individuality,coordinates the soft and hard elements such as the place and circumstance,space and atmosphere in the virtual reality scene;Content production capability reflects the news materials and the agenda setting provided by the media,which returns to the professional role of traditional news production;Based on explicit schema and implicit schema,the schema association capability strengthens users' perception and emotion of news through immersive communication.The framework integration capability shows a news production process which is selected and created jointly by media and users through human-machine interaction mode.Under the action mechanism of scenarios force,the scene narration initiated by immersive journalism changes the traditional way of information contact,which makes McLuhan's "media is extension" have a new meaning.The media extends from ears and eyes to the central nervous system of the brain and expands the cognitive boundary of users.Immersive journalism-led interactive communication goes beyond the news framework proposed by Goffman,deconstructs the media's information control right as the "king without a throne" in the era of mass communication,and strengthens the users' independent choice right as the "communication center" in the era of network communication.The virtual reality scene of immersive journalism reappears "news spot" what happened in the past,in the history of the media technology development,the printing media enables readers to imagine "news spot" with their brain,electronic media makes the audience see "news spot" through their eyes,network media let netizen personally involved in "news spot" by their hand,while virtual reality media allows users to experience "news spot" via their body,let user return to the news facts.With the wide application and continuous improvement of virtual reality technology in the field of communication,immersive journalism is expected to become one of the mainstream news in the future with potential theoretical research and practical application value.This paper is an attempt to explore the scenarios force from the perspective of the media scene of immersive journalism.