A Study On Leisure Satisfaction Of Visitors In Kaifeng Museum

Museums often appear in people's lives as a place for collection,viewing and education.However,with the advent of the leisure era,public spaces such as urban parks,museums and libraries have become more and more popular as leisure places.Especially the museum,as the carrier of urban history and culture,as a higher level of cultural leisure space,the expansion of its leisure function has a great significance for the development of the whole city and social progress.Since 2008,China has been implementing the policy of free opening of museums.The release of this welfare policy stimulated the public's demand for Museum leisure.According to the data of China Tourism Research Institute,the proportion of visitors visiting museums reached 40.5% of the 415 million who traveled during the Spring Festival of 2019.However,from the theoretical research results,there are few studies on Museum leisure.From the social practice,although the number of museum visitors is increasing greatly,it is undeniable that some museums still have an embarrassing situation of "neglected doors".Visitors still have great expectations on the environment,activities and facilities of museums,and the construction of Museum leisure function is urgent.Further improvement is needed.Therefore,based on the perspective of Museum visitors,through the measurement and analysis of their leisure satisfaction,find the main problems existing in the leisure construction of museums at present,and put forward corresponding solutions,so as to improve the leisure satisfaction of museum visitors and realize the sustainable development of museums.In order to achieve these goals,this paper combs the relevant research at home and abroad,such as museums,leisure and leisure satisfaction,and focuses analysis and conclusions on the following issues:(1)From the macro analysis of China's museum leisure development and the foundation of the status quo.From the perspective of historical background and resource base,the development of China's museum leisure has a good momentum.But it is undeniable that in the process of improving the leisure function of museums,the contradiction between protection and development exists objectively,and there will inevitably be competition among urban parks,libraries,cultural relics and other leisure places.Most importantly,there are still some misunderstandings about leisure and Museum leisure among the public.In this context,it is of great significance for the personal development of museums and visitors to carry out targeted improvement through the research and analysis of museum leisure satisfaction.(2)Make an empirical analysis of Kaifeng Museum's leisure satisfaction from the micro level.Data were collected through field investigation and questionnaire survey,and analyzed by means of fuzzy comprehensive evaluation and IPA analysis.Fuzzy comprehensive evaluation came to the following conclusions: Kaifeng Museum visitors leisure satisfaction is between general and satisfactory,but biased towards satisfaction.Specifically to aesthetic,educational,relaxation,psychological,social and physiological dimensions,the evaluation results are as follows: the aesthetic dimension of satisfaction is the highest,4.196,higher than the overall satisfaction evaluation value;the relaxation dimension of satisfaction ranks second,3.923,higher than the overall satisfaction evaluation value;the education dimension of satisfaction ranks third,3.792;the psychological dimension of satisfaction ranks fourth,3.708;social dimension satisfaction ranked fifth,3.507;physiological dimension satisfaction ranked sixth,3.307.IPA analysis was carried out on the basis of the fuzzy comprehensive evaluation value.The results are as follows: the evaluation factor "aesthetic" is located in the first quadrant(continuing area);the evaluation factor "physiological" is located in the second quadrant(key improvement area);and the evaluation factor "social" is located in the third quadrant(low priority area).The evaluation factors of "education","psychology" and "relaxation" are concentrated in the fourth quadrant(secondary dominant area).(3)Based on the results of empirical analysis,the overall development background of museums in China and the actual situation of Kaifeng Museum,the main problems are analyzed and the improvement measures are put forward.At present,Kaifeng Museum has many problems,such as single internal leisure space,insufficient external leisure space,weak interaction of leisure activities and insufficient awareness of leisure education.Drawing lessons from the construction experience of museums at home and abroad,t this paper puts forward the following measures: improving the internal and external leisure space;enriching leisure activities by means of "Museum+Community","Museum+Performing Arts","Museum+Science and Technology";improving the leisure satisfaction of Kaifeng Museum by means of leisure education,improving leisure concept and leisure skills.