Research On Knowledge Realization Model Of Audio Reading Platform In China

In recent years,"listening to books" has become a new way of reading,and the audiobook platform has become the mainstream platform of "listening to books".At the same time,the realization of knowledge also moves from climax to reshuffle.The realization mode of knowledge brings new opportunities and challenges to the audiobook platform and reconstructs the audiobook market.With the above background as the starting point,this paper uses text analysis,literature analysis and case analysis to study the development shackles and optimization strategies of knowledge realization mode of China's audiobook platform.This paper first analyzes the development process and current situation of audiobook platform with the theory of media evolution,and then analyzes the reasons for the rise of knowledge realization based on cognitive surplus theory and media landscape theory.Secondly,the knowledge realization mode is divided into UGC realization mode,PGC realization mode and PUGC realization mode,and the three platforms of "Lizhi FM","Dedao" and "Himalayan FM" are selected to discuss the characteristics and advantages of the realization mode.On this basis,analyze the development shackle of knowledge realization mode of audiobook platform: in UGC realization mode,copyright loopholes and content quality problems are prominent;In the realization mode of PGC,the user experience is not friendly enough and the effect of knowledge absorption is limited.Under the PUGC realization mode,the paid conversion rate is insufficient and the knowledge value is eliminated.In view of the above problems,this paper proposes improvement Suggestions for the optimization strategies of three typical modes: under the realization mode of UGC,cultivate and support "knowledge leaders",and create original high-quality content.In the PGC realization mode,optimize the user experience,improve the interface design to achieve accurate push,etc.In PUGC mode,focus on boutique aggregation,free to pay for the transformation.The above research is expected to provide Suggestions for the development of audiobook industry.