Information Flow:The Status And Problems Of The News Push Mode In The Mobile Internet Era

The number of Chinese Internet users is increasing with the rapid development of mobile Internet technology and smart phones,and the trend from PC to mobile is obvious.The news mobile client has become the most frequently used port at present,which caused the competition among major media has also shifted to the mobile phone.Faced with the news of the era of big data,major media organizations have used the form of information flow to push news.At present,mobile phone manufacturers have joined the news service by the unique advantages of port and users with the media organizations.After the phone manufacturers intervened in the news production,the news push mode has changed,it is not an editing-centered production process.Now,it formed a new production mode,which increase an intervention of phone manufacturers between medias and users.In this opinion,it means that at least half of the content production power belongs to phone manufacturers now.From the perspective of news production,this paper takes an information flow news service of a company named W of People's Daily Online as the research case to analyze the specific operational process of the current information flow news push service of phone port and the problems in its operational process,which is to reveal the impact of the current information flow news push service of phone port on news production.Meanwhile,the paper puts forward some optimized strategies for problems solving.Firstly,the article sorts out the history of the news production mode according to time,and describes the changes that news push is more and more important than news production to the media organizations according to the three major stages such as traditional media type,website port type and mobile port type.Taking this as the background,this paper introduces the operational logic of the information flow news service in detail from the five respects of information collection,information processing,information storage,information transmission and information feedback,and further analyzes that the information flow news service existences many problems such as meeting the standards set by mobile phone manufacturers,mixed content,and missed check.On this basis,this paper also makes a key analysis of the causes of the problem,and finds that these problems of the news media has exerted influence on news production,such as the lack of the choice of news,the lack of the check of power,the lack of the right to interview,the capital intervention and the fierce competition in port.Finally,the article also proposes some specific optimized strategies for specific problems,and it hopes to provide some references for other media organizations.