News And Information APP Information Push Operation Strategy Research

With the rapid development of mobile Internet,profound changes in the way of people's reading,the number of mobile information users exploding,a lot of the news and information application springing up.Both portal web site launched the APP and advocating personality recommended aggregation platform,are scrambling to acquire mobile news market,the traditional media is also trying to adapt to the challenges of the new media,the development of mobile phone APP.For news and information APP,information push on the precision,low cost,and can effectively remind users,enhance the user viscosity,active users,increase the rate of APP retained,show the role of the news literacy,more and more attention,become the object of each APP developing.Information push including total users push,personalized push,local push,each other push all have different characteristic,the content of the push is also different;total users push in importance as the guidance,personalized push in interest as the guidance,local push in location as the guidance.Due to the reason of limit of technology,excessive pursuit of assessment indicators,push concept is not clear,there are have practical problems such as matching are not allowed to push,push excessive,lack of authenticity,affect the user experience.In addition to the content level,the choice of push time,the sound Settings,and so on also should be taken seriously,also affect the user experience,this is a important influencing factors to determine whether the user choose this APP.At the same time,with the rapid development of the news and information APP,is the emergence of the we media,the use of fans economy and the possibility of a scene change,worthy of attention.In this paper,news and information APP information push as the research object,introduced the development situation of news and information APP,the future of the pattern of the whole industry;introduced information push the development of the situation and the main types;discusses the content of the information push operation and push operations:the main content of information push,main characteristics and existing problems;and people different,the different geographical position,and even differences in models,are deeplyaffects the information push;technical limitations,the control of push time,has important influence on the effect of the push.The paper also discusses we media,fans economy,the scene with the relationship between news and information APP.