The cradle of modern design is generally defined in Bauhaus,Berlin Bauhaus ended in1933,and in the same year,V.K.Zworykin,known as the "father of modern television" invented the optoelectronic camera tube,although the modern design originated with the TV set.The birth was passed by,but in the process of the subsequent development of visual art,many concepts of modern design are applied to the creation of television art.Visual design related composition theory is not only a graphic design,but also belongs to the same TV art creation of visual art.The initial shooting level of TV production is limited,the production equipment is also simple,and the broadcast effect is rough.The audience is initially loved by the freshness.As the audience's aesthetic level continues to improve,the TV production level needs to be constantly refined and become novel.Persuasion,expressions need to be lively and interesting.The TV column title is the first part of most TV programs that enter the audience's field of vision.The TV title is excellent or not,which directly affects the first impression of a TV program to the audience.Of course,the impact of a good TV program on the program.Not only is it a bright spot,a classic TV program title can bring brilliance to a program,and it is also an important part of the program in the audience's mind.This research uses the literature research method,the case study method,and the creative practice method to analyze the development status of the TV program title development,and then carry out the creative design and production with the three TV series titles of the three channels of Huangdao TV Channel.Through a paper based on creation,the whole process of planning and production of different theme TV series is presented,and the correlation and difference between the titles of different types of TV series are analyzed.The first part is the definition and theoretical basis of the TV program title,expounding the related concepts of TV column creative design,and briefly explaining the visualcomposition,film and other theories used in the creation.The second part examines the development process of the TV program from different stages of the development of Chinese TV art.Subsequently,an analysis was carried out on a number of CCTV and provincial and municipal TV stations that are currently being broadcast.After a brief analysis,I will discuss the production methods commonly used in TV production.The third part of the creative design and production,after the overall visual image of the Huangdao TV channel,the creative design of the "People's Cinema" column and production;followed by a visual image analysis of the Huangdao TV Party building channel,and then creative design The title of the "Inscription" column was produced;finally,the visual image of the community channel of Huangdao TV Station was positioned,and the title of the "Minsheng zero distance" column was created and produced.The fourth part is the summary and outlook.Summarize this study to explain the author's shortcomings in the research and to make research prospects. |