The Research On The Content Operate Of The "Xiake Island" Of The Current Affairs WeChat Public Account

In the current pattern of new media development,the current political WeChat public account is still in the exploratory development stage.How to make features,do the best content,directly related to the long-term development of the public number.The current politics WeChat public account "Xiake island" under People's Daily · overseas edition,relying on high-quality content,has become one of the benchmark positions of mainstream public opinion and media transformation and transformation.This paper selects it as the research object,aiming at providing some references and references for the development of current political WeChat public accounts.Based on the case study method and content study method,this paper selects the text of "Xiake island" from March 1,2018 to March 1,2019 for empirical analysis.On the basis of introducing the current political WeChat official account and the development process of "Xiake island",the paper focuses on analyzing the content characteristics and forming reasons of "Xiake island".The research shows that the content features of "Xiake island" are mainly reflected in four aspects: pushing features,topic selection features,language features and structure features.Among them,push features are reflected in three aspects: push title,push time and push type.The characteristics of the selected topic are focusing on domestic and foreign issues,following hot and painful issues closely,and relieving pressure through multiple interpretations.Language features approachable,clever use of hot words,citing classics;Structural features are reflected in frame collocation,graphic layout,audio video combination,and other three aspects.From a further perspective,the team of "Xiake island" relies on the advanced professional concept,the advantageous resources of the leading party media,and the sufficient talent pool,etc.,to create high-quality featured content,and then build a friendly and mutual "knight-errant world" together with the audience.This paper also discusses the future development of "Xiake island" facing problems and countermeasures.Although "Xiake island" is the benchmark of the industry,it also has problems such as insufficient number of professionals in the team,insufficient brand awareness and failure to pay for content.The corresponding solution is to optimize the talent structure,strengthen brand awareness,explore the knowledge payment model.