Research On The Content Production And Operation Strategy Of "Selenium Metropolis Education Release" On The Government WeChat Official Account

The rapid development of modern information technology has promoted the deep integration of the Internet and government governance.The opening and operation of government official account by local government departments is conducive to optimizing government services,improving government efficiency,and opening up the "last mile" for the government to contact and serve the masses.In recent years,the educational field has undergone subversive policy reforms.Educational reforms such as the "New College Entrance Examination",the "New High School Entrance Examination","Double Reduction" and "Standardizing Private Compulsory Education" have subverted the society’s traditional perception of education.Against the background of deepening educational reform and more diverse social demands,educational government We Chat official account,as a bridge connecting the government and schools,the public and teachers and students,has become the release of educational policies,the sharing of educational hot spots An important platform for publishing educational news.This paper takes "Selenium City Education Release",a government affairs We Chat official account registered by the Education Bureau of Enshi City,Hubei Province,as the research object.Through the content analysis method and case study method,this paper studies its operation practice,tweets,video numbers and other texts from August 2021 to March 2023,aiming at refining the content production rules of educational government official account,and providing detailed case analysis for exploring the construction of county and city level educational government new media,Promote the optimization of the operation of education and government affairs We Chat official account.The article consists of three parts: introduction,text,and conclusion.The introduction part mainly analyzes the research background,research status and methods of this article.The first chapter of the text summarizes the "Selenium Capital Education Release" from its development history,organizational framework,and operational status.The second chapter analyzes its content production strategy,and finds that its topic selection mainly focuses on educational policies,educational hotspots,and service information;Establish a complete content production mechanism from the production entities and information source distribution review and release;In terms of content presentation form,column based content iteration reduces user selection costs,multiple media presentations meet user diverse needs,and storytelling increases the readability of content.The third chapter analyzes the operational strategy of "Selenium Capital Education Release",which has a precise user portrait,service education,and flat and intuitive style positioning;Establish a horizontal media matrix for multi-platform transfer integration and a vertical media matrix strategy for extended service platforms.Chapter 4 refines the value and significance of "Selenium City Education Release" for the dissemination of educational information.New media and forms of communication have increased the dissemination of educational information,improved the audience’s reading experience,and also have the significance of social positive public opinion guidance and emotional mobilization.The fifth chapter analyzes the shortcomings of "Selenium City Education Release" from four aspects: column construction,narrative strategy,government service,and matrix construction.In response to these shortcomings,from the perspective of operational strategies,it proposes four optimization suggestions: strengthening column construction,digging deep into local characteristics,strengthening audience interaction,and improving the media matrix.