Current Affairs WeChat Public Number "Zhanhao" Content Operation Research

Nowadays,with the rapid development of mobile Internet,WeChat has become an indispensable information production and communication tool in the new era.As a representative of the content operation and traffic influence of current affairs WeChat public account "zhanhao" WeChat public account,it has become a typical case of the content operation research of current affairs WeChat public account.Accounted for "hao" WeChat public,the volume of more than 1.3 million fans,average each original Wen Dian stroke volume of nearly 100000,new WeChat public in 2018,a list of top 500 annual report comprehensive ranking seventh,strength comparable to CCTV news,People's Daily,global times,such as "traditional cafe",made such a powerful influence and the spread of "of hao" WeChat public,unique way of current affairs content operations are closely related.This paper selected the tweets of "zhanhao" WeChat official account for the whole year of 2018 as the research object,and analyzed them from the perspective of content operation.From the perspective of topic selection,it is unified in opposition,universal and innovative,with a unified Chinese position and distinct values;From the perspective of the title,it is flexible in form,unified in style,scene and symbolization of the key words and Numbers and guide words,judgment word combination and collocation narrative,colloquialism and other flexible forms;From the expression characteristics,it is both rational and emotional,diversified expression,with plain language style;From the perspective of the presentation form of content editing,it adopts a variety of "explosive" style,presenting a large number of interesting pictures and comments,and the plain style of unified arrangement of text and pictures.From the perspective of content push,it has fixed time,guaranteed quality and quantity,and comprehensively covers the daily hot spots.At the same time,it chooses the Angle it is good at to be vertical and deep,with high yield and high efficiency of push frequency and fixed and special push time.As a service user,WeChat public account focuses on the content communication platform of user experience.Only by returning to the essence of content creation and building the systematic ability of content operation,can it have the core power to seize users.From the aspects of content operation,topic selection,text production,content editing,presentation and pushing,the empirical method of "zhanhao" WeChat public account is used for reference.Combined with its own development positioning and characteristics,the system ability of content creation that conforms to its own WeChat public account target positioning is gradually formed to ensure the certainty that users can rely on.