Research On The Construction Of "The Belt And Road" Initiative's External Communication Strategy In The New Period

With the rapid development of China's economy,China's international status has been continuously enhanced and its attention in the international community has been increasing.If want to move steadily in the tide of globalization,not only to strengthen their own absolute power,but also through effective external communication and create a good environment for the international public opinion,to eliminate the misunderstanding and hinder the development of generation.Since its inception,the "The Belt and Road Initiative" has received extensive attention from the international community in many aspects,and has also been criticized by many countries.All the way how to "The Belt and Road Initiative"thought idea,the development present situation,construction achievements of external communication,to deepen international cooperation,establish the good image of the country,has become a "The Belt and Road Initiative" the key and difficult problem in the process of development.In this regard,this paper puts forward that the key to good external communication of One Belt And One Road lies in formulating a perfect and targeted external communication strategy.According to the research idea of strategy,the frame design of the external communication strategy of "The Belt and Road Initiative" is carried out from five aspects of strategic environment,strategic purpose,strategic resources,strategic means and strategic countermeasures.First chapter by summarizing and analyzing the spread of the "The Belt and Road Initiative" foreign current situation and existing problems,and analysis the external transmission strategy of international environment,includes analysis of the current Chinese international public opinion environment and spread when encountereddifficulties,but also summarizes our foreign spread existing deficiencies and other countries when misunderstanding and questions.The second chapter studies the main direction of constructing the external communication strategy of the "The Belt and Road Initiative",namely the target to be established and the resources to be integrated.The strategic goals include disseminating the concept of "The Belt and Road Initiative" to eliminate misunderstanding and doubt,building a good image of "The Belt and Road Initiative"brand and occupying the high ground of international discourse.At the same time,the strategic resources to be integrated include media resources,academic talents resources,professional and technical resources,and overseas available resources.The third chapter puts forward the key strategy of constructing the external communication strategy of the "The Belt and Road Initiative",namely the strategic means of external communication.On a policy of three communications strategy: "Targeted Policy"," Key Breakthrough Policy","Tell a Good Chinese Story ",with a combination of theory and case,analyzed their applicability,feasibility and necessity.The fourth chapter points out the basic path of constructing external communication strategy of "The Belt and Road Initiative",namely the strategic countermeasures of external communication.In particular,we will strengthen the content construction of external communication,make innovations in the system of external communication,and focus on cultivating talents for external communication."The Belt and Road Initiative" involves the country and people are numerous,its development level is not the same,and each project from the communication,coordination,to cooperate,implement,have complex work content and the huge system of the project.To carry out accurate and effective external communication,we need not only detailed and targeted communication strategies,but also perfect and overall communication strategies.Set up perfect external dissemination strategy,therefore,not only helps to strengthen the international community's understanding of"The Belt and Road Initiative" and recognition,but also all the way "The Belt and Road Initiative" all the necessary guarantee to work smoothly.