Analysis Of Audience Participation Behavior In The Pan-Entertainment Webcast

In recent years,with the popularization of mobile devices and the rapid development of Internet technologies,webcasting has gradually entered the field of vision as an emerging social media in 2016.It not only provides a large amount of diversified information to the audience,but also affects the way people socialize.The interactivity of media has changed the centralization of information.Compared with traditional media,social media has shaped a world that breaks the limitation of spatial pattern.The live platform gives the audience a more fair,free,broad and equal voice.A new cultural phenomenon is created,named "network subculture".In the live broadcast environment,the audience participates in the interaction of the virtual community space in the form of "identity absent",which makes the social interaction activities increase mystery,and finds the sense of existence and identity to some extent in the virtual community.Feeling,belonging,to meet the needs of the heart.At the same time of the rapid development of webcasting,the pan-entertainment webcast also occupied the main market,and more and more live broadcast platforms were transformed into pan-entertainment.At the same time,however,a series of problems have arisen due to the lack of strict social norms and poor supervision of the platform,such as violent incidents,obscenity and vulgarization.The homogenization of the live entertainment content and the reduction of traffic have prompted the transformation of enterprise platforms.In the face of the transformation of the pan-visual live broadcast,this study mainly uses the methods of literature,questionnaires and interviews on the basis of defining the concepts of pan-live entertainment and its audience participation behavior,from the perspective of sociology,to the live entertainment The audience is the research object,analyzes the participation behavior of the audience in the live phenomenon,analyzes and explores the influence factors such as the participation mode of the audience,the motivation of participation,the satisfaction of participation,etc.,and then puts forward suggestions for the future development of the pan-live entertainment and its audience.The analysis found that most of the entertainment audiences are young and middle-aged,and young people are the mainstays.The audience's motivation for participation is mainly for entertainment and release of pressure;while the evaluation of the use of satisfaction is mostly satisfactory;group identity factors are an important factor in maintaining audience stickiness.The sense of identity and group identity that the audience formed during the live broadcast made them participate in the live broadcast for a long time.Finally,through literature research and social survey analysis,I believe that the popularity of the popular entertainment network broadcast can attract a lot of public participation,and the rapid development is because it can meet the many needs of the audience,but with the pan-entertainment live broadcast audience shows a differentiation trend The long-term development prospects of the Pan-Entertainment Live broadcast depend on whether its content can meet the social self-adjustment and norms of the mainstream social norms and entertainment platforms.For the audience of the pan-live entertainment live,in this "entertainment to death"(or "excessive" In the era of entertainment,the audience must have a clear understanding of the live content and their own participation behavior,and often self-reflection,so as not to lose themselves in entertainment.