Study On Audience Of Entertainment Webcast

With the development and innovation of new media,live entertainment network as a typical new interactive communication media emerged.Since its inception,it has been recognized and supported by a large number of audiences.Now it has become a hot new interactive communication tool.It inherits the advantages of strong interactivity and abundant information of the Internet,and the continuous innovation of its own technology makes the entrance threshold low and everyone has a microphone,which has greatly attracted the attention of college students.Based on the above research background,this paper analyzes and studies this kind of network broadcast.Based on the analysis of current situation of the development of network entertainment live,it is not difficult to draw the class live has become a new force of the new media on behalf of,it not only has the characteristics of new media,and advancing with The Times to improve their properties,for college students to better audience provide personalized custom products and quality services,it has wide development prospects.However,the current academic theories are not rich and perfect enough,so this paper chooses to study the entertainment network broadcast with both theoretical and practical significance.Theory is the study of this kind of live at home and abroad is less,the system of the theory is not perfect enough,so choose the theme in "use and satisfaction" theory to the network entertainment live audience of college students under the extension of research content,the relationship between the live audience with college students in the new media environment for the development of the theoretical analysis and research.The reality is that China has ushered in a new era of network media,and entertainment network broadcast has developed rapidly and has broad prospects for development.So this article aims to study its relationship with audience of college students,analysis of a live audience use the platform of college students mental motivation and behavior motivation,so as to study college students meet the state of audience and the influence of the broadcast platform audience for college students,and improving Suggestions scientifically,in order to better promote the broadcast platform for college students audience to provide the services and the varieties to purify the Internet culture environment.In this paper,research on network entertainment live audience of college students bymeans of the classical theory of audience research "use and satisfaction",choose live entertainment network and its audience on behalf of the college students as the research object,because is a faithful user of the new media and university students is the live broadcast of the mainstream audience,therefore,aims to study the use of network entertainment live audience with college students meet the relations,to further understand the development trend of network entertainment live and college students' psychological motivation of the media audience,motivation,and use meet the form,In this way,the paper analyzes the influence of the media on college students and their attitudes and tendencies to use the media,and then puts forward constructive Suggestions on the relationship between the two,so as to promote the healthy development of China's entertainment network broadcast and shape new forms of target audiences.The thesis is divided into five parts: firstly,define the relevant concepts,so as to have a preliminary understanding of them;Then through the development of scientific and effective questionnaire,data collected and collated to analyze the specific use of the media of college students;Then,based on the data analysis of the use and satisfaction of the two,the motivation of the target audience college students to use the media and the satisfaction of the media to college students are obtained.Thus the use of both and to meet the basis for a full understanding of the interactive relationship.Firstly,this paper focuses on the influence of this kind of live broadcast on college students and their demand for this kind of live broadcast.In the end,this paper summarizes and analyzes the future prospect of college students' audience for this media and the future development pattern of college students' audience for this media,so as to provide constructive Suggestions for China's new media represented by entertainment network broadcast,which is also conducive to improving the media literacy of China's new media audience.Throughout the study of new media at home and abroad mostly focus on the study of network live broadcasting,and the research angle is mostly the development status and brand marketing of network live broadcasting.This paper innovatively chooses the most popular type of network live broadcasting,namely entertainment network live broadcasting,and studies it from the perspective of college students' audience,from the surface to the inside to the entertainment network live broadcasting and its big.The innovation of this paper is to analyze the students' audience,to put forward the new form of healthy development of the two,to maintain the healthy atmosphere of the Internet in China and to indicate the direction of the development of new media in China.In this paper,only three representative cities,Beijing,Shijiazhuang and Guilin,are selected to distribute questionnaires,and no nationwide research has been carried out.Therefore,the coverage of the region and the survey audience is not comprehensive enough,so the data of the paper is not detailed and perfect.In addition,the references read by the author,the references for research and the references for object research are insufficient.Therefore,the research results are not comprehensive enough and need to be specifically verified,which is the deficiency of this paper.