The Study On The Application Of Symbol In The Internet Finance

Internet finance is a hot area in the society today.In response,the visual design in the field of Internet finance is still young.The expression method is monotonous.The design output is of a high homogeneity and the communication effect is not very satisfactory.Symbolism as an important method can effectively enrich the visual expression.Firstly,this paper studies the relationship between the ancient financial industry and symbolism on the basis of sorting out the traditional color,graphics and symbol theory.Secondly,focuses on the application of color symbols,graphic symbols and language symbols in visual design of modern Internet finance.When exploring the use of color symbols,the author combines the questionnaire survey and the app color survey.When exploring the graphic and text symbols,it is mainly analyzed by the examples of the current Internet Financial visual design.Finally,the author summarizes methods of the application of symbolism in the visual design of internet finance and the misunderstanding that needs to be avoided.1.The richness of symbol's expression and the use of symbolism meeting the needs of the audience confinn that the using symbols in the Internet financial visual design is feasible.2.Based on the basic theory of symbolic culture,this paper analyzes the connection between symbolism and ancient financial industry,and finds that symbolism appeared in the financial industry very early and used by unconsciousness.3.Symbol can be used in the Internet financial visual design from the color,graphics,text three directions.4.Symbolism has changed a lot since ancient times.The use of symbols needs to abandon the old and promote the new on the basis of traditional symbols,which is in line with the psychology and aesthetics of modern people.5.Internet finance has new characteristics compared with traditional finance.New features require new symbols.