Design And Implementation Of The Internet Finance Mobile CRM System

Internet finance is based on Internet,network payment,data and other new technology which means,to achieve fund flow,platform intermediary,fund settlement transactions related to a new business model.Internet finance which from the early traditional financial institutions as the basis for business online,Internet-based,to the third-party payment platform,network loan company,They directly or indirectly serve the Internet financial products to business users in a new form.With regard to the management of customer behavior under the new model of Internet finance,the research of domestic thematic literature is less than the operation,risk control,the research of customer management and development of information system are not more than others.This paper focuses on the analysis of the information management of customer relationship management in the Internet financial.According to the Internet mobile development technology,the design and implementation of a Mobile CRM System for the Internet financial,to achieve the purpose of customer service,the business tentacles through the information means extended to the line of customers to integrate customer information resources,Business to promote single efficiency,enhance risk management as the starting point,the establishment of the Internet financial O2 O model of customer relationship management model.Through the analysis and design of the actual business needs,in accordance with the norms of J2 EE research and development,to MWC model for the realization of the framework,the specific use of STRUTS technology,Spring technology,business research and demand analysis based on the development of demand documents to complete the system design and implementation;(OCR)technology,through the OpenCV combined with Tesseract technology through the mobile client online mortgage valuation to achieve;through the transaction with the car trading platform for data docking,mining,the use of optical character recognition(OCR)technology,Borrowing the financial needs of clients,establishing a fair and equitable collateral assessment system,building intelligent customer marketing business,and providing effective examples of customer marketing management for the Internet financial industry.This research focuses on the optimization of business process needs,in-depth field research,business analysis;based on the status quo and problems combing the demand document,the system and database design.Through the design of a set of mobile CRM integration of customer information resources,efficient management of customer relationships,within the enterprise to achieve information and resource sharing,reduce operating costs,to provide customers with more efficient financial products and services.