The Influence Analysis For Traditional Media On Internet Public Opinion From A Case Study Of "Insulted Mother Case In Shandong"

As of December 2017,772 million people use the Internet in China according to the statistical report of the 41 st China Internet development by CNNIC.Internet user exhibits the trend of return to the original condition of Chinese population.The Internet is growing in the ascendant,has been more pervasive than before and become an important platform for public opinion expression.Public is taking part in social issues and disseminate their views in this virtual space.Against such a backdrop,the status of the network public opinion is a power to be reckoned with.To date,it has become the primary site where public to participate in collective affairs and expressing their opinions.The research on network public opinion was not allowed to go unmarked.Unlike the rapid development of Internet public opinion,as the dominant force of social public opinion,the traditional media status was declining.With the development of the Internet,the springing up brisk developing of network media and we-media carve up the original status of the traditional media,which has led to the multi-polarization of public opinion.The statements of new media will eventually replace traditional media was frequent dispatches in recent years,traditional media seems getting on in years in network public opinion.This article first analysis and carding of online public opinion,traditional media and the effects of traditional media on online public opinion,follow-up research based on the general understanding of the concept and the existing research situation and practical development.To study the role of traditional media in online public opinion and to understand its influence,we chose the case of “insulted mother case in Shandong” as a case study.By using theories of agenda-setting,silent spiral and three-level communication analyzes the development process of traditional media in the case of “insulted mother case in Shandong”.It is found that traditional media plays a key role in the explosion,formation,communicate between the official market and the public market.Traditional media still hold the dominant position in online public opinion,but traditional media was met with incredulity was not groundless.This paper analyzes the existing problems of traditional media from the macro situation of traditional media and the micro performance of traditional media in online public opinion and puts forward the solution of the problem according to the performance of traditional media in the case study and combined with the existing advantages of traditional media.Through this research,it can be seen from the occurrence and development of public opinion to the descending phase,traditional media still have timeliness,microeconomic problems such as lack of humanistic care,but traditional media as a social public opinion leading,producing high quality contents and remains as highly authoritative and powerful rallying point spread advantages,under the new pattern of public opinion,traditional media should be in a more positive attitude,play their own advantages,take the initiative to find problems,occupy the heights of public opinion,improve yourself,once again return to the dominant position of public opinion.