A Case Study Of International Communication On "telling China's Story Well"

With the proposal of the new Silk Road Cooperation Initiative along the belt,comprehensively promoting China's international communication and establishing a good image of the country,consolidating the soft power of national culture has become an important issue facing us.But in today's digital media era,facing the characteristics of world multipolarity,cultural pluralism and the endogenous ambiguity of Chinese expression,many communication cases show that many foreign reports in our country are not effective in other countries,affecting the process and quality of international communication in our country,leading to the existence of international public opinion.With the unbalanced pattern of current situation of transimission,China's "international discourse power" needs to be promoted urgently.How to tell Chinese stories well has become an important problem we have to face.At present,there are many studies on how to improve China's international communication ability,but there are few studies on how to "tell Chinese stories well".This paper defines the connotation of "Chinese story" and "International Communication",analyzes the yardstick of "telling the good Chinese story",and analyzes the current situation of "telling the good Chinese story" through the case of "spreading the Chinese story" at the Hangzhou summit and the international communication cases such as the documentary story of China.Then given the solutions of the problems.Through the research,the author finds that:Although China has made great progress in the international dissemination of "telling Chinese stories well",there are still many problems: over-emphasizing political and ideological factors;dull and dull content,regardless of the differences of content in different regions;not paying attention to expression,forced indoctrination and so on.To this end,the author puts forward the specific strategies of "telling Chinese stories well" in China's international communication: Firstly,achieving cross-cultural communication from the perspective of foreigners.Secondly,enhance the interaction and communication between communicators and users by integrating reports.Thirdly,explore more ways to tell Chinese stories well.The analysis and study of international communication cases of "How to tell Chinese stories well" has practical guiding significance for improving the level of international communication of our country,and also has positive significance for establishing our international image and grasping the initiative of public opinion.