Research On Brand Construction Of Digital Game Platform

Digital games have developed into a new comprehensive art form,which attracts audiences of all ages with its aesthetics from video and audio forms to cultural contents.Some people even predict that digital games may replace movies as one of the mainstream recreational ways for people in the future.In addition,digital game industry,as the most popular cultural industry at present,develops from a single product to a platform for gathering products to a global brand building,which runs through the whole cultural and creative industry.In the context of Internet economy,the digital game industry in the world is developing rapidly,and the industrialization and platform of China's digital game industry is gradually realized in this process.From the earliest agent operation to the present independent brand platform,all of them are demonstrating the weight of China's power in the field of digital games.However,looking at the global market,China's digital game industry is obviously at the bottom in terms of output compared with other countries with high degree of digital game industrialization,and this is the main research area of this paper.In order to study the above problems,this paper sets up four parts in total.The first part is the introduction,which mainly introduces the research significance and research status of this paper.The second part is the introduction of the text,with China as the template to review a simple history.The third part analyzes the necessity of the brand of the whole digital game platform and the existing application methods.The fourth part analyzes the importance of the brand output of the game platform under the background of globalization,and gives some Suggestions and thoughts such as cultural shaping and capital linkage.